Denny's rolls out the customer engagement suite
across all 1,600+ locations, offering new and existing customers
personalized rewards and seamless experiences
Denny's Corporation (NASDAQ: DENN) has forged a strategic
partnership with Sparkfly, an award-winning retail technology
solutions company, and Olo (NYSE: OLO), a leading open SaaS
platform for restaurants, to launch a next-generation intelligent
customer engagement ecosystem. Leveraging Sparkfly's comprehensive
Offer & Reward Management Platform and adding Olo's Marketing
and Guest Data Platform (GDP) modules, Denny's will create and
implement bespoke customer engagement initiatives to incentivize
and retain loyal customers.
In a notoriously competitive industry, this move positions
Denny's as a leader in customer-centric innovation, demonstrating
the brand's commitment to using data and technology to drive growth
and loyalty. Leveraging intelligent, data-driven marketing
technology, Denny’s will be able to utilize real-time insights to
cultivate unique and engaging customer experiences. The new
ecosystem will provide a frictionless and digital-first user
experience, making it easier than ever for Denny’s customers to
earn rewards and receive personalized offers.
"Personalized experiences are key to building and nurturing
lasting relationships with our Denny’s guests," said Luis Martinez,
Denny’s Senior Director of Brand Intelligence and Customer
Relationship Management. "For 70 years, we have forged meaningful
connections with our customers that go beyond their restaurant
visits. By teaming up with Sparkfly and Olo, we will continue to
provide our guests with a rewarding experience that will keep them
coming back for years to come."
Sparkfly and Olo’s full-featured customer engagement suite,
including Loyalty, Offer Management, POS Middleware, Digital
Wallet, CRM + Automations and Guest Data Platform, will enable
Denny’s to offer personalized reward programs based on first-party
insights and buying behaviors. These insights are critical to
maximizing engagement and driving ROI.
"We are excited to leverage our partnership with Sparkfly to
further support Denny's rapid digital growth and journey toward a
truly intelligent, guest-centric future,” said Diego Panama, Chief
Revenue Officer at Olo. “By customizing their marketing initiatives
and promotions to cater to each guest's unique needs, tastes and
behaviors, Denny's will improve the impact of their campaigns,
enhance guest engagement and drive company-wide performance. This
partnership is a great example of the power of an open platform,
allowing Denny’s to select Sparkfly as partner to integrate with
its new and existing Olo solutions.”
"In times of economic uncertainty, it is paramount that
businesses prioritize customer loyalty and recognize it as a key
growth driver,” said Catherine Tabor, Founder and CEO of Sparkfly.
“By leveraging advanced technology to deliver personalized rewards
and engagement programs, companies like Denny's can deepen customer
relationships and create more meaningful and lasting connections. A
customer-first approach is essential for success in any market
condition."
The new ecosystem is now live across all 1,600+ Denny’s
locations.
About Denny’s Corporation
Denny's is a Spartanburg, S.C- based family dining restaurant
celebrating its 70th anniversary year and founding purpose: We love
to feed people. That purpose has led us to become a restaurant
brand that guests worldwide rely on for delicious value and
craveable contemporary meals across breakfast, lunch, dinner and
late night. Every day, we welcome guests to dine whenever and
however they prefer, whether it's at our brick-and-mortar
locations, via Denny's on Demand – the first delivery platform in
the family dining segment, or at The Meltdown and The Burger Den,
our two virtual restaurants. Our longstanding commitment to
supporting our local communities is brought to life with our Mobile
Relief Diner that delivers hot meals to our neighbors during times
of disaster.
Denny's is one of the largest franchised full-service restaurant
brands in the world, based on number of restaurants. As of March 1,
2023, Denny's had 1,602 franchised, licensed and company
restaurants, which includes 157 restaurants in Canada, Costa Rica,
El Salvador, Guam, Guatemala, Honduras, Indonesia, Mexico, New
Zealand, the Philippines, Puerto Rico, the United Arab Emirates and
the United Kingdom.
To learn more about Denny's, please visit our brand website at
www.dennys.com or the brand's social channels via Facebook,
Twitter, Instagram, TikTok, LinkedIn or YouTube.
About Sparkfly
Sparkfly is a retail technology solutions company. We help
innovative retailers and merchants like Chipotle, Del Taco,
Bloomin’ Brands, and Krystal unify customer engagement technologies
to create deeper and more meaningful connections with customers.
Through strategy and implementation of our platform, Sparkfly
provides real-time POS connectivity, offer management and loyalty,
mobile loyalty wallets and real-time capture of transactional data.
Connect, innovate and grow with Sparkfly. Visit Sparkfly.com to
learn more.
About Olo
Olo (NYSE: OLO) is a leading open SaaS platform for restaurants
that enables hospitality at every guest touchpoint. Millions of
orders per day run on Olo’s on-demand commerce engine, providing
restaurants a single source to understand and serve every guest
from every channel, whether direct or third-party. With
integrations to over 300 technology partners, Olo customers can
build personalized guest experiences in and outside of their four
walls, utilizing one of the largest and most flexible restaurant
tech ecosystems on the market. Over 600 restaurant brands trust Olo
to grow their digital ordering and delivery programs, do more with
less, and make every guest feel like a regular. Learn more at
olo.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230405005163/en/
Denny’s Andy Izquierdo Denny’s aizquierdo@dennys.com
Sparkfly Allie Mills SalientMG allie@salientmg.com
Olo Samantha Devito ICR olo@icrinc.com
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