NAPERVILLE, Ill., March 2, 2011 /PRNewswire/ -- Constantly seeking
new opportunities to bring innovation to office supplies, OfficeMax
is unveiling a new and improved version of its TUL® Dry Erase
Markers. Leveraging enhanced technology and consumer research TUL's
new dry erase markers offer greater longevity, performance and
high-quality ink that creates vivid, opaque strokes for a better
writing experience.
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"More than five years ago, OfficeMax set out to design its first
premium brand line of office supplies to exceed consumer
expectations and focus on quality, style and design," said
Ryan Vero, executive vice president
and chief merchandising officer for OfficeMax. "These qualities
have remained true as the TUL brand has expanded, and we're pleased
to unveil a second generation of TUL Dry Erase Markers to ensure
our customers have the best possible products at their
fingertips."
Ideal for work presentations or classroom teaching, TUL Dry
Erase Markers feature non-toxic ink formula with reduced odor, a
rubberized grip, ergonomic square design, and built-in magnets
compatible with magnetic dry-erase boards. The lineup also includes
an eraser on the cap of each marker as well as a separate magnetic
eraser.
Creating office supplies that meet and exceed consumer
expectations, OfficeMax launched TUL as its first premium brand
collection in 2006 with a sophisticated line of pens, markers and
desk accessories offering consumers an ergonomic, refined and
well-designed line of office supplies. From its popular gel and
ballpoint pens to staplers and scissors, the TUL brand has gained a
strong following over the past five years from bloggers referring
to TUL as "my new favorite pen" to features on Good Morning
America, The New York Times and
Bloomberg News.
The new and improved TUL Dry Erase Markers are available at
OfficeMax stores nationwide, TUL.com and OfficeMax.com. As part of
its marketing efforts to promote the TUL brand, OfficeMax is
extending the usage of its popular Everyday Inspiration Facebook
app created by Oddcast, a social media company known for its
breakthrough participation marketing campaigns. To date, the
app has enjoyed more than 130,000 user sessions with more than
85,000 user engagements and 100,000+ photos uploaded to the
site.
TUL launched in September 2006 as
OfficeMax's inaugural premium brand. OfficeMax continues to expand
its selection of innovative, affordable products through its
collection of premium brands, which include DiVOGA™, INFUSE™,
[IN]PLACE®, [IN]PLACE® SYSTEM by Peter
Walsh, Peter Walsh
you.organized™, Brenton Studio™, Eastleigh™, Ascend™ and
ENGAGE™.
About OfficeMax
OfficeMax Incorporated (NYSE: OMX) is a leader in both
business-to-business office products solutions and retail office
equipment. The OfficeMax mission is simple. We help our customers
do their best work. The company provides office supplies and paper,
in-store print and document services through OfficeMax ImPress®,
technology products and solutions, and office furniture to
consumers and to large, medium and small businesses. OfficeMax
customers are served by approximately 30,000 associates through
direct sales, catalogs, e-commerce and approximately 1,000 stores.
For more information, visit OfficeMax.com.
All trademarks, service marks and trade names of OfficeMax
Incorporated used herein are trademarks or registered trademarks of
OfficeMax Incorporated. Any other product or company names
mentioned herein are the trademarks of their respective owners.
OfficeMax Media
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SOURCE OfficeMax Inc.