New Oriental and Heinle ELT Partner to Develop Custom English-Language Learning Materials
November 27 2007 - 8:00AM
PR Newswire (US)
Heinle ELT to create customized course materials created for New
Oriental's iEnglish brand courses BEIJING, Nov. 27
/PRNewswire-FirstCall/ -- New Oriental Education and Technology
Group Inc. (NYSE:EDU), the largest provider of private educational
services in China, and Heinle ELT, a part of Cengage Learning,
announced a partnership to launch a line of custom learning
materials tailored to New Oriental's iEnglish brand conversational
English language classes. (Logo:
http://www.newscom.com/cgi-bin/prnh/20070724/NYTU125) Under the
agreement, Heinle ELT will work with New Oriental's instructors to
develop a line of localized English language learning materials,
including textbooks, audio and video programs, and Internet-based
content, for use in New Oriental's iEnglish brand courses and via
New Oriental's Koolearn.com online learning platform. Heinle ELT
will not only provide pedagogical expertise, but also will support
ongoing instructor training and research activities for New
Oriental. "This highly customized approach to program and materials
development is, we believe, a first for the Chinese education
industry," said Dennis Hogan, president of Heinle ELT. "In the
past, English-language schools in China had to develop learning
materials themselves or rely on publishing companies' existing
offerings, which didn't always reflect the most advanced
pedagogical approaches or meet students' new and evolving needs. As
a global leader in the development of tailored, research-based
learning materials, we are thrilled to be collaborating in bringing
more customized-and more customer- responsive-materials to best
support their students in this significant market." "The demand for
English-language instruction in China has grown dramatically in
recent years," said Michael Yu, New Oriental's chairman and chief
executive officer. "Students of all backgrounds and academic levels
are turning to New Oriental for innovative, effective programming
and materials. Heinle ELT's research-based and outcomes-focused
learning solutions will allow us to keep pace with demand and, more
importantly, support our students' academic goals by providing them
the most relevant and effective curricula and materials." iEnglish,
which translates to "love English" in Chinese, is New Oriental's
specially branded English-language learning program that focuses on
improving students' listening comprehension and speaking abilities.
The iEnglish program is designed to teach students
"three-dimensional English" through a focus on grammar, vocabulary
and culture. About Cengage Learning and Heinle ELT Cengage
Learning, formerly Thomson Learning, (http://www.cengage.com/)
delivers highly customized learning solutions for colleges,
universities, professors, students, reference centers, government
agencies, corporations and professionals around the world. Heinle
ELT is a leading provider of materials for English language
teaching and learning throughout the world. Heinle is committed to
helping learners become more effective readers, writers, and
communicators, and to helping teachers become more effective in
guiding learners to achieve their goals. For more information,
visit: http://www.heinle.com/. About New Oriental New Oriental is
the largest provider of private educational services in China based
on the number of program offerings, total student enrollments and
geographic presence. New Oriental offers a wide range of
educational programs, services and products consisting primarily of
English and other foreign language training, test preparation
courses for major admissions and assessment tests in the United
States, the PRC and Commonwealth countries, primary and secondary
school education, development and distribution of educational
content, software and other technology, and online education. New
Oriental's ADSs, each of which represents four common shares,
currently trade on the New York Stock Exchange under the symbol
"EDU." For more information about New Oriental, please visit
http://english.neworiental.org/. Safe Harbor Statement This
announcement contains forward-looking statements. These statements
are made under the 'safe harbor' provisions of the U.S. Private
Securities Litigation Reform Act of 1995. These forward-looking
statements can be identified by terminology such as 'will,'
'expects,' 'anticipates,' 'future,' 'intends,' 'plans,' 'believes,'
'estimates' and similar statements. Statements that are not
historical facts, including statements about New Oriental's beliefs
and expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. Information
regarding these risks and uncertainties is included in our
registration statement on Form F-1 and other documents filed with
the Securities and Exchange Commission. New Oriental does not
undertake any obligation to update any forward-looking statement,
except as required under applicable law. All information provided
in this press release is as of November 27, 2007, and New Oriental
undertakes no duty to update such information, except as required
under applicable law.
http://www.newscom.com/cgi-bin/prnh/20071127/NYTU057
http://photoarchive.ap.org/ DATASOURCE: Cengage Learning CONTACT:
In China: Ms. Sisi Zhao of New Oriental Education and Technology
Group, Inc., +86-10-6260-5566 x8203, ; or Mr. Derek Mitchell, of
Ogilvy Public Relations Worldwide (Beijing), +86-10-8520-6284, ; or
In the United States: Mr. Jeremy Bridgman of Ogilvy Public
Relations Worldwide (New York), +1-212-880-5363, ; or Adam Gaber of
Cengage Learning, +1-203-965-8663, ; or Gabrielle Zucker of
Kwittken & Co. Public Relations, +1-646-747-7143, Web site:
http://www.cengage.com/ http://english.neworiental.org/
http://koolearn.com/
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