HORSHAM, Pa., April 7, 2011 /PRNewswire/ -- Motorola
Mobility, Inc. (NYSE: MMI) today announced the launch of its
SocialTV Companion Service, targeted at service providers looking
to deliver multi-screen experiences to their customers.
Motorola's new SocialTV Companion Service is part of the
Motorola Medios multi-screen video service management portfolio.
SocialTV helps service providers differentiate their offering
and generate incremental revenue by leveraging social networking,
loyalty programs, advertising and product merchandising via
companion devices such as tablets, smartphones and laptops.
When consumers are viewing video content on their primary TV
screen, they will in tandem be able to share comments and interact
real-time with friends and family via social networks using the
Motorola SocialTV Companion Service. In addition, they will be able
to access content, applications or merchandise related to the
program they're watching. Motorola Mobility's 2010 Media Engagement
Barometer showed that nearly 40% of Americans would prefer a TV
viewing experience that offered access to value-add services such
as these.
"Consumers are increasingly using companion devices to augment
their entertainment experience," said John
Burke, senior vice-president and general manager, Converged
Experiences, Motorola Mobility. "Our SocialTV Companion Service is
leveraging the convergence of companion devices, community and
entertainment to create a more enjoyable and personalized
experience for the consumer, while giving the service provider the
ability to monetize that experience."
Motorola's SocialTV Companion Service includes interactive games
and social experiences enabling viewers to express themselves and
interact real-time with their virtual community of friends also
watching the TV show. Real-time chat and TV show ratings, including
live feeds to the companion device from leading social networking
platforms, are also included. Adding further value and
differentiation, the SocialTV Companion Service enables
monetization opportunities thru show-related product merchandising,
on-screen advertising placement and an integrated social loyalty
rewards program with enterprise-class analytics and reporting
capabilities. Optional features include show-specific games,
quizzes and viewer voting polls.
Motorola's SocialTV Companion Service utilizes component modules
from Loyalize™, including real-time social experiences and their
real-time participation platform, analytics and rewards
administration components.
For more information and additional features on Social TV
Companion Service, please visit here
Follow us @ MotoMedia2Go
Follow us on our blog: www.mediaexperiences2go.com
About Motorola Mobility
Motorola Mobility, Inc. (NYSE:MMI) fuses innovative technology
with human insights to create experiences that simplify, connect
and enrich people's lives. Our portfolio includes converged mobile
devices such as smartphones and tablets; wireless accessories;
end-to-end video and data delivery; and management solutions,
including set-tops and data-access devices. For more information,
visit motorola.com/mobility.
Media Contacts
Kalia Farrell
+1 215-323-1059
kalia.farrell@motorola.com
Motorola Mobility, Inc.
MOTOROLA and the Stylized M Logo are trademarks or registered
trademarks of Motorola Trademark Holdings, LLC. All other products
or service names are the property of their respective owners.© 2011
Motorola Mobility, Inc. All rights reserved.
SOURCE Motorola Mobility, Inc.