Lippert Components Names Joe Thompson as New Chief Marketing Officer
October 14 2020 - 9:00AM
Business Wire
Lippert Components, Inc. (LCI®) is excited to announce the
addition of Joe Thompson in the new role as Chief Marketing Officer
(CMO). Mr. Thompson comes to LCI from the December 2019 acquisition
of the CURT Group, serving as CMO for the previous five years. With
this announcement, Mr. Thompson will immediately structure a new
global marketing organization servicing all of LCI’s current and
future brands.
Thompson brings over 32 years of experience in consumer product
sales and marketing leadership to LCI. He has served as the VP of
Marketing at a number of companies including Lund International,
Formica Corporation, and Armstrong World Industries. His passion
has always been taking new and innovative products to market,
launching countless products over the years by creating awareness
and recognition through competitive market research, analysis, and
strategic planning. He will report to both Jamie Schnur, Group
President - Aftermarket, and Rock Lambert, CURT Group
President.
In his role as CMO, Thompson’s primary responsibility will be to
create a world class marketing organization that will drive the
global marketing strategy and efforts for all LCI brands. “I’m very
excited about this new opportunity to create an organizational
structure that delivers a unified customer experience, brand
purpose, stimulating communication, marketing technology, and
innovative product leadership,” he stated.
Both LCI and the CURT Group have made significant investments in
their marketing organizations over the last five years, both in
highly trained professionals and cutting-edge marketing technology.
Thompson and Jarod Lippert, LCI’s Vice President of Marketing, will
work together to create a unified organizational structure that
will promote new products and services, grow digital presence,
develop customer loyalty, engage audiences, and increase sales with
new and existing customers across all of LCI’s growing brand
portfolio.
“Joe has been instrumental in launching a series of new products
as CURT has invested aggressively in an innovation initiative in
recent years that has led to multiple industry awards,” said Rock
Lambert, CURT Group President. “This will allow us to leverage the
strength of leading brands in our combined portfolio, keeping our
company as a first choice when it comes to the markets we
serve.”
LCI has emphasized consumer-targeted marketing as it has grown
more into the aftermarkets that it serves. LCI feels that now, more
than ever, being on the cutting edge of marketing strategy and
technology will help lead the organization into the next phase of
growth.
About LCI Industries
From over 90 manufacturing and distribution facilities located
throughout North America and Europe, LCI Industries, through its
wholly-owned subsidiary, LCI, supplies, domestically and
internationally, a broad array of highly engineered components for
the leading OEMs in the recreation and transportation product
markets, consisting of recreational vehicles and adjacent
industries, including buses; trailers used to haul boats,
livestock, equipment, and other cargo; trucks; boats; trains;
manufactured homes; and modular housing. The Company also supplies
engineered components to the related aftermarkets of these
industries primarily by selling to retail dealers, wholesale
distributors, and service centers. LCI’s products include steel
chassis and related components; axles and suspension solutions;
slide-out mechanisms and solutions; thermoformed bath, kitchen, and
other products; vinyl, aluminum, and frameless windows; manual,
electric, and hydraulic stabilizer and leveling systems; entry,
luggage, patio, and ramp doors; furniture and mattresses; electric
and manual entry steps; awnings and awning accessories; towing
products; truck accessories; electronic components; and other
accessories. Additional information about LCI and its products can
be found at www.lci1.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20201014005092/en/
Brian Hall, CFO (574) 535-1125 LCII@lci1.com
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