Taco Bell and Kellanova unite to create the
cheeziest menu items of our lifetime, featuring a Cheez-It cracker
16x bigger than the original
TLDR:
- The future is here, and it is cheezy! Taco Bell and Kellanova
release the Big Cheez-It Crunchwrap Supreme and Big Cheez-It
Tostada, featuring an all-new Cheez-It cracker that's 16x larger
than the standard Cheez-It cracker.
- Taco Bell Rewards Members get exclusive Early Access to the Big
Cheez-It Crunchwrap Supreme and Big Cheez-It Tostada on
May 30, ahead of the nationwide
release date, June 6.
- Assets of the Big Cheez-It Crunchwrap Supreme and Big Cheez-It
Tostada can be found here.
IRVINE,
Calif., May 30, 2024 /PRNewswire/ -- In a
groundbreaking culinary alliance, Taco Bell and Cheez-It have
joined forces to introduce a revolutionary food innovation: The
Big Cheez-It Crunchwrap Supreme and the Big Cheez-It Tostada, a
mouthwatering lineup of cheezy creations that is sure to thrill
fans everywhere. With these new menu items, the classic Cheez-It
cracker gets an upgrade to a larger size – 16x larger to be exact,
with a 1:1 crunch-to-cheez ratio. The latest models of the Big
Cheez-It, soon-to-be-favorites, are exclusively available first to
Taco Bell Rewards Members in the Taco Bell app starting
May 30 ahead of nationwide
availability on June 6*.
The Future is Here and it Tastes Like Cheez
The two
industry titans first collaborated in 2022, testing out the Big
Cheez-It Crunchwrap Supreme and the Big Cheez-It Tostada for a
limited time at a single Taco Bell location in Irvine, CA. This trial run proved to be
incredibly successful as fans made it clear that the Big Cheez-It
menu items brought something new to the table, something bigger
than ever before. Based on the overwhelmingly positive reaction,
Taco Bell and Cheez-It knew it had to go BIGGER and CHEEZIER and
take the menu items nationwide – sharing the very best of
innovation with fans from coast to coast. Taco Bell announced this
collaboration's massive return at the brand's first-ever Live Más
LIVE event earlier this year.
Think 16x Bigger
Not every good innovation is built on
a (silicon) chip…Some are built on the ultimate 16x cracker
platform like the Big Cheez-It Tostada and others provide an
unrivaled flavor matrix cheezy enough to power a Big Cheez-it
Crunchwrap Supreme. Each menu item displays a supersized cracker –
a Cheez-It cracker 16x larger in size than the original – developed
specifically for these redesigned versions of the Crunchwrap
Supreme and Tostada. Crafted with 100% real cheese and the familiar
ridges fans adore, this colossal cracker serves as the canvas for
Taco Bell's new menu items.
The Innovative Line Up:
- Big Cheez-It Crunchwrap Supreme ($5.49**): Like its original counterpart, this
Crunchwrap Supreme includes seasoned beef, warm nacho cheese sauce,
crisp lettuce, cool reduced-fat sour cream and diced tomatoes, but
the typical tostada shell is replaced with a Big Cheez-It cracker
before being wrapped inside a tortilla that's grilled to go.
- Big Cheez-It Tostada ($3.99**): The Big Cheez-It Tostada features
the Big Cheez-It cracker topped with layers of Taco Bell's seasoned
beef, diced tomatoes, crisp lettuce, shredded cheese and cool
reduced-fat sour cream.
- Big Cheez-It Box ($8.99**): This box includes the Big Cheez-It
Crunchwrap Supreme, a Beefy 5-Layer Burrito, regular sized Nacho
Fries, and a medium fountain drink.
"This collaboration isn't just about bringing together two
iconic brands; it's about taking the spirit of fan innovation to
create something truly larger than life," said Liz Matthews, Taco Bell's Global Chief Food
Innovation Officer. "We're thrilled to launch this exciting
partnership nationwide and offer fans a whole new way to experience
the classic cheesy and crunchy flavors they love from Taco Bell and
Cheez-It."
"Cheez-It has always been about more than just snacking – it's
about elevating cheese to new heights for salty snack lovers with
an obsession for cheese and an appetite for excitement," said
Jessica Waller, General Manager,
Away From Home, Kellanova. "Teaming up with Taco Bell has been an
incredible experience for Kellanova to bring the Cheez-It passion
for cheesy flavor and fun into new culinary territories so that
fans of both brands Want it. Need It. Cheez-It."
The Big Cheez-It Crunchwrap Supreme and Big Cheez-It Tostada are
available exclusively to Taco Bell Rewards Members in the Taco Bell
app from May 30 through June 5, and
nationwide for all on June 6 for a
limited time.
About Taco Bell Corp.
For more than 61 years, Taco Bell has brought innovative, craveable
Mexican-inspired food to the masses, and was recently recognized as
one of TIME's Most Influential Companies, one of Fast
Company's World's Most Innovative Companies and Nation's
Restaurant News' Brand Icon. For more information about Taco
Bell, visit our website at www.TacoBell.com, our Newsroom at
www.TacoBell.com/news, or check out www.TacoBell.com/popular-links.
You can also stay up to date on all things Taco Bell by following
us on LinkedIn, TikTok, X (formerly Twitter), Instagram,
Facebook and by subscribing to our YouTube channel.
About Kellogg Company
Kellanova (NYSE: K) is a
leader in global snacking, international cereal and noodles,
and North America frozen foods with a legacy stretching
back more than 100 years. Powered by differentiated brands
including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's
Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar
Farms®, Special K®, Coco Pops®, and more,
Kellanova's vision is to become the world's best-performing
snacks-led powerhouse, unleashing the full potential of our
differentiated brands and our passionate people. Our net sales for
2023 were $13 billion.
At Kellanova, our purpose is to create better days and ensure
everyone has a seat at the table through our trusted food brands.
We are committed to promoting sustainable and equitable food access
by tackling the crossroads of hunger, sustainability, wellbeing,
and equity, diversity & inclusion. Our goal is to create Better
Days for 4 billion people by the end of 2030 (from a 2015
baseline). For more detailed information about our commitments, our
approach to achieving these goals, and methodology, please visit
our website at https://www.kellanova.com.
* Early Access to The Big Cheez-it Crunchwrap Supreme or Big
Cheez-it Tostada available from 5/30 to 6/5 for Rewards Members
only via the Taco Bell mobile app, at participating U.S. Taco Bell
® locations, while supplies last. Not available for delivery
orders, unless placed on the Taco Bell app. Must be a registered,
logged-in, Taco Bell Rewards member to access. Non transferrable.
Check store for availability. No cash value. Terms apply:
ta.co/terms
** At participating locations for a limited time only, while
supplies last. Contact restaurant for prices, hours and
participation, which vary. Taxes extra. Prices higher with
delivery. Drinks exclude freezes.
Jacqueline Cisneros – Taco Bell
Corp.
Jacqueline.Cisneros@yum.com
Kellanova Media Hotline
Kellanova@mediahotline.com
Aubree Schipp – Edelman
Aubree.Schipp@edelman.com
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SOURCE Taco Bell Corp.