LONDON, NEW YORK, SINGAPORE, SYDNEY and TOKYO, Feb. 2, 2012 /PRNewswire/ -- Over the last
year, McCann Healthcare Worldwide has again won more international
and national awards and honors, re-establishing it as the most
creatively awarded and recognized healthcare agency network in the
world for the second year in a row.
These top honors and awards include:
- McCann Healthcare Japan and McCann HumanCare China being
awarded Specialist Agency of the Year by Campaign Asia – the fourth straight year McCann
Healthcare offices in Asia
garnered such kudos;
- McCann Healthcare Japan winning the best of show Grand Global
Award plus multiple Global Awards bagged by Torre Lazur McCann London and McCann Healthcare
Australia for the second straight year;
- At the 2011 IPA Best of Health Awards, McCann Healthcare
Australia scored 'Best of Show' to Healthcare Professionals,
while Torre Lazur McCann London won
'Best Use of Art Direction,' plus 3 Gold, 2 Silver and 5 Bronze
awards;
- McCann Healthcare Japan awarded first-ever Digital Gold at the
2011 Spikes Asia Advertising Festival;
- Gold, 2 Silver and 7 Bronze CLIO Healthcare Awards won by
McCann Healthcare Japan, Mumbai,
Singapore, China, echo Torre
Lazur; and Torre Lazur McCann
London;
- At the 25th annual International RX Club Awards, McCann
Healthcare Worldwide won the most Gold and Silver creative
awards (2 and 3) plus 9 MHWWW offices contributed to winning far
more Awards of Excellence – 76 – than its nearest competitor, with
49.
- Four patient educational videos on rare-blood disorder PNH,
created by RCW for Alexion Pharmaceuticals Inc., won 7 Telly
Awards– two Silver and five Bronze across Pharmaceutical and Health
and Wellness categories.
- RCW Group won 6 PharmaChoice Awards, more than any other
agency.
- Torre Lazur McCann won 5 medals
including Best of Pharma and Gold for Boehringer Ingelheim's
Ribbon Organ Animation campaign at the fiercely
healthcare-competitive Art Directors Club of New Jersey 2011 Awards show.
Jeremy Perrott, Global Creative
Director, McCann Healthcare Worldwide, commented, "Confidence in
our creative product and belief in our ability to produce work that
breaks new ground have been recognized in the results of our best
year ever in the award shows. Our most awarded work around the
world was not for the traditional or conventional creative
solutions. Instead, it was for innovation-driven solutions:
Innovation in the use of media, technology, digital and
integration. The dialogue with our audiences has changed and so has
the work. This makes for exciting work and times ahead."
John Cahill, Global CEO, McCann
Healthcare Worldwide, said, "Stand-out creative performance across
our network is proof we have embraced the challenge to be the best
among our healthcare agency colleagues. What is most encouraging is
our progress to successfully compete against all ad agencies
creatively. In the months ahead, we will seek to achieve ever
greater innovation and success as the result of great partnerships.
I am truly grateful to all our clients and to our great network,
and I look forward to 2012 with much enthusiasm."
Jeremy Perrott added, "A major
catalyst to our achievements has been innovative creative training,
specifically a worldwide creative seminar held for the first time
in Berlin last year. We brought
Hollywood to our clients and
creatives, we challenged ourselves to change and together as agency
and clients we were inspired by directors, gamers, film makers,
content providers, entertainment professionals and advertising
gurus. We pledged to work together to make those changes and work
with the best to produce the best. Already change has had an impact
with clients who attended seeing the results. This year, three more
seminars will be held as the model has been approved and agreed a
success."
About McCann Healthcare Worldwide
McCann Healthcare Worldwide is the most awarded worldwide
professional and consumer healthcare advertising agency network
with the largest international expertise spanning 23
countries. McCann Healthcare's global network is comprised of
five advertising and promotion brands – Echo Torre Lazur, RCW Group, McCann Healthcare,
McCann HumanCare and Torre Lazur
McCann -- as well as the leading worldwide Medical
Communications practice, consisting of Complete Medical Group and
Caudex Medical. All six of these global McCann Healthcare's
entities contain additional specialist divisions and digital
marketing expertise. McCann Healthcare Worldwide is a part of
McCann Worldgroup, the largest marketing communications agency
network in the world, and is the largest healthcare agency network
owned by Interpublic Group [NYSE: IPG].
SOURCE McCann Healthcare Worldwide