BOSTON, June 15, 2011 /PRNewswire/ -- General Motors has
named Jack Morton Worldwide agency of record for brand
experiences.
Jack Morton has been retained by
GM to provide the strategic, creative, design, planning, and
activation services to deliver GM's brand experiences. Jack Morton anticipates additional growth of
staff and resources in 2011. Additionally, in summer 2011, the
agency will relocate its office from suburban Troy, Michigan, to One
Woodward in downtown Detroit, across the street from GM's World
Headquarters.
The AOR scope encompasses work for GM that Jack Morton has traditionally been responsible
for in events and communications for key audiences and
constituencies, including consumers at auto shows, the Chevrolet
and Cadillac dealer bodies and GM corporate employees, as well as
national, regional and local sponsorship program selection and
consumer activation programs.
Josh McCall, Chairman and CEO of
Jack Morton, commented: "We're truly
gratified by the confidence GM has shown in Jack Morton and are looking forward to raising
the bar in the areas of creative and strategic planning.
We're excited GM has selected us to increase effectiveness
and improve efficiencies in this most important marketing services
category."
About Jack Morton Worldwide
Jack Morton Worldwide is a global brand experience agency. We
create experiences that strengthen relationships between brands and
the people who matter most to them—thereby helping our clients
become talked-about experience brands. Rated among the top
marketing service agencies worldwide, we integrate live and online
experiences, digital and social media, and branded 3D environments
that engage and inspire consumers, business partners and employees.
Jack Morton has a staff of more than
700 employees in the US, Europe
and Asia-Pacific and is part of
the Interpublic Group of Companies, Inc. (NYSE: IPG). More
information is available online at www.jackmorton.com, or follow us
on Twitter @jackmorton.
SOURCE Jack Morton Worldwide