NEW YORK, May 18, 2011 /PRNewswire/ -- As further evidence
of McCann Worldgroup's commitment to creative excellence, it was
announced today that creative powerhouse agencytwofifteen will take
on global creative leadership of the HP account. The agency
will also continue to serve its current clients and lead the global
Xbox account, which, in partnership with McCann, they currently
serve in more than 30 markets. As part of this new structure,
agencytwofifteen will become Twofifteen McCann, and will be led by
the former management team of agencytwofifteen: Mike Parsons (Managing Director), Mike Harris (Chief Strategy Officer) and
Scott Duchon (Chief Creative
Officer).
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agencytwofifteen was formed in April
2010 and named to the Creativity A-List in 2011. Prior to
that, the employees of agencytwofifteen were part of T.A.G. SF, a
group inside McCann that had handled the award-winning Xbox account
since 2007.
Over the last five years, the team has won a staggering number
of creative awards, including two Grand Prix awards at Cannes, Best of Show at the One Show, The
Grandy, multiple D&AD pencils, Art Directors Club Cubes and
AICP Show honors, and helped make Xbox Client of the Year at the
Clios in 2008.
Prior to joining agencytwofifteen in June
2010, Parsons was responsible for all digital agencies
within DDB UK, and was a member of the DDB Executive Board.
Recognized as one of the industry's leading strategists, Harris's
career has spanned top agencies across various geographies,
including Goodby, Silverstein & Partners and TBWA/Chiat/Day.
During this time he has won many prestigious awards, including a
European Grand Effie. Duchon started his career at Crispin &
Porter, before moving to TBWA/Chiat/Day SF. He has won every
industry award for his work on Adidas, Fox Sports, Levi's,
PlayStation, Pets.com and Xbox.
Of the new Twofifteen McCann, Parsons said, "We are incredibly
excited to be joining McCann
Erickson. This move will enable us to deliver creative
excellence for more brands globally." He added, "Our partnership
with McCann on the Xbox account is proof of how we can deliver
purposeful creativity at scale."
Nick Brien, Global Chief
Executive Officer of McCann
Erickson, said "Scott, Mike and Mike are some of the best
creative minds in the business. They will be key players in the
creative renaissance of McCann
Erickson."
Twofifteen McCann will work with HP, NESCAFE Mexico and Xbox,
among others, and will be based at 215 Leidesdorff Street in
San Francisco.
About McCann Worldgroup
McCann Worldgroup delivers marketing solutions that transform
brands and grow businesses. The company is comprised of a
collaborative roster of best-in-class agencies that emphasize
creativity, innovation, and performance, including McCann Erickson
Worldwide (the world's largest advertising agency network); MRM
Worldwide (digital marketing/relationship management); Momentum
Worldwide (event marketing/promotion); McCann Healthcare Worldwide
(professional/dtc communications); WGEXP (global production); UM
(media management); Weber Shandwick (public relations) and
FutureBrand (consulting/design).
www.mccannworldgroup.com
SOURCE McCann Worldgroup