MIAMI, Dec. 1, 2010 /PRNewswire/ -- Mobile Entertainment
Forum: MEF Americas — Impact Mobile Inc., a leading provider of
mobile messaging and technology to retailers, brands, media and
entertainment providers, today announced that they have entered
into a long-term partnership with the Strategic Initiatives Group
of Octagon's, Athletes and Personalities Division, a world-wide
marketing leader in providing strategic services for a portfolio of
diverse athlete and corporate clients.
The agreement brings together Octagon's strengths in sports,
event management and athlete sponsorship with Impact Mobile's
expertise in providing mobile marketing solutions. The two
companies will work together to add mobile into the overall
strategy for promoting events and athletes while engaging their
audiences.
"We are very excited about working with Impact Mobile to provide
interactive and personalized mobile marketing," says Giff Breed, Managing Director of Octagon's
Strategic Initiatives Group. "Octagon is a leader in providing
marketing expertise to engage consumers via their passion for
sports and entertainment. Impact Mobile is working with Octagon to
develop CRM and mobile commerce services across our entertainment
partners to provide mobile couponing, ticketing, and affinity CRM
programs integrated with mobile applications."
"We are very excited about working with Octagon to develop
mobile services across all existing media touch points," says
Gary Schwartz, CEO of Impact Mobile.
"With mobile services we can increase the value of the media
engagement and create a two-way dialogue with the consumer."
About Impact Mobile
Impact Mobile Inc. is a privately held company founded in 2002.
The company is a leader in providing technology to enable complete
end-to-end mobile marketing solutions with offices in Los Angeles, New
York City, Toronto, and
Richmond, VA. Impact
Mobile's JumpTXT™ platform and suite of applications provide
carrier-grade messaging infrastructure allowing clients to reach
mobile subscribers using standard rate and premium SMS, MMS
messaging and Mobile WEB, and to deliver and manage mobile content
and applications.
www.impactmobile.com
About Octagon
Octagon is the global sports and entertainment content marketing
arm of the Interpublic Group of Companies (NYSE: IPG) and a pioneer
and thought leader in sports and music and entertainment
sponsorship consulting, athlete and personality representation and
management, talent procurement, event management and
hospitality.
www.octagon.com
SOURCE Impact Mobile