DENVER, Feb. 13, 2012 /PRNewswire/ -- IHS offers
expert analysis and forecasting in the pivotal areas that shape
today's business landscape. It provides critical information and
develops solutions that help our customers make their most
important decisions every day. IHS has selected
conversion-driven marketing agency 90octane for a lead generation
and lead nurturing program.
90octane will use Eloqua to create email campaigns targeting
qualified audiences in order to drive traffic to IHS.com and
deliver high quality sales leads for the company. Conversion
tracking will be used to measure the program's success in
fulfilling business objectives, and the program will be optimized
in an ongoing way to ensure strong results.
About IHS
IHS (NYSE: IHS) is the leading source of information
and insight in critical areas that shape today's business
landscape, including energy and power; design and supply chain;
defense, risk and security; environmental, health and safety (EHS)
and sustainability; country and industry forecasting; and
commodities, pricing and cost. Businesses and governments in more
than 165 countries around the globe rely on the comprehensive
content, expert independent analysis and flexible delivery methods
of IHS to make high-impact decisions and develop strategies with
speed and confidence. IHS has been in business since 1959 and
became a publicly traded company on the New York Stock Exchange in
2005. Headquartered in Englewood,
Colorado, USA, IHS employs more than 5,500 people in more
than 30 countries around the world.
About 90octane
90octane is a conversion-driven marketing agency. A pioneer in
response-based online tactics such as search engine marketing,
online advertising and microsite design, the firm integrates these
with more traditional channels to deliver custom, optimized
programs. 90octane helps business-to-business companies generate
and nurture high-quality sales leads, international nonprofits
attract new donors, and top consumer brands enter new markets and
increase sales. www.90octane.com
SOURCE 90octane