Harris Corporation's Metadata Approach Breaks New Ground in Intelligent Content Delivery
September 08 2005 - 9:01AM
PR Newswire (US)
Company's H-Class(TM) Content Delivery Platform applies intuitive
attributes to content metadata, delivering added value to customers
AMSTERDAM, Netherlands, Sept. 8 /PRNewswire-FirstCall/ -- In
creating a new approach to content delivery, Harris Corporation
(NYSE:HRS) is applying an intelligent "instructional" layer to
content metadata in its H-Class(TM) Content Delivery Platform,
raising the bar for how metadata can be used to support workflow
efficiency and new service provisioning. This novel approach
dictates how metadata is utilized throughout the entire media life
cycle -- through creation and ingest to consumption -- by applying
behavioral attributes that record and measure how content is being
used. This includes instructions on where that content is to
playout -- to whom and what specific format or device. As a result,
media and entertainment customers are able to unify every element
of the digital supply chain from production through to management,
distribution and delivery in order to realize additional revenue
through more efficient content delivery. Scalable, standards-based
and purpose-built for the enterprise, the H-Class Platform
integrates disparate processes for creating, delivering and
managing media and entertainment content. Its approach to metadata
helps articulate the descriptive and instructive aspects of
content, enabling the H-Class Platform to apply a layer of
intelligence that helps organizations to identify an appropriate
audience and determine the profitability of any associated
commercial opportunity and subsequently move content to it via
multiple consumer devices. This approach serves as a common thread
within the platform, unifying H-Class applications such as
H-Class(TM) Media Business System, H-Class(TM) Digital Asset
Management, H-Class(TM) Media Ingest, H-Class(TM) Automation and
H-Class(TM) Intelligent Transport with its Database Services,
Workflow Services, Platform Services and Open Services for a
completely integrated content delivery strategy. "Media content
producers and distributors are well aware of the trend toward
increasing consumer control and selectivity," said James Brancheau,
Ph.D., managing vice president-media industry for Gartner, Inc. "In
order to realize the opportunity for increased revenue per
subscriber through better product personalization, media and
entertainment companies need more content control coupled with
increased data intelligence. This can only be achieved through
better automation and handling of metadata." Harris's metadata
approach builds on existing industry standards developed by
organizations such as the Moving Picture Experts Group (MPEG) by
enhancing metadata at the transactional layer. This enables the
H-Class Platform to intelligently capture and extract usage
information to improve commercial placement, digital rights
management and other content-related activities. This approach
ensures the four rights -- the right content to the right person at
the right time on the right device -- and becomes the mechanism by
which content transactions can be monitored and measured. In order
to help service, software, content and hardware providers write to
the H-Class framework APIs and take full advantage of this metadata
approach, Harris recently announced its H-Class(TM) Alliance
Program. This program assists third-party vendors achieve
interoperability via custom components that use the common H-Class
enterprise workflow methodology. "Through this approach to
metadata, Harris is equating better and automatic content
intelligence with more content revenue, and that's ultimately the
primary concern of developers, providers and broadcasters," noted
Taras Bugir, chief strategy officer of Harris Broadcast
Communications Division's Software Systems business unit. "The
depth of metadata intelligence built into the H-Class Platform
enables the enterprise to smartly manage the complex delivery of
rich media content down to an audience of one. Harris's vision and
use of metadata to power automatic, tailored content to consumers
dovetails nicely with a growing industry trend of deriving
additional revenue through product personalization." Harris will
showcase the H-Class Platform and its metadata approach at the
International Broadcasting Convention 2005. (Harris Broadcast
Communications Division: Hall 8, Stand 8.291, Amsterdam RAI).
During the exhibition, demonstrations will show how
revenue-generating services such as high- definition (HD)
television and video-on-demand can be managed and delivered to
maximum effect by enabling user behavioral characteristics to
dictate the appropriate delivery paths, from ingest to consumption.
About Harris Broadcast Communications Division Harris Broadcast
Communications Division is one of four divisions within Harris
Corporation, an international communications equipment company
focused on providing assured communications(TM) products, systems
and services for government and commercial customers in more than
150 countries. One of the world's leading suppliers of broadcast
technology, Harris Broadcast Communications Division offers a full
range of solutions that support the digital delivery, automation
and management of audio, video and data. For more information,
visit http://www.harris.com/. DATASOURCE: Harris Corporation
CONTACT: Martha Rapp of Harris Corporation, Broadcast
Communications Division, +1-217-221-7577, ; or K.C. Du Fay of
Sterling Communications, Inc., +1-415-392-2300, Web site:
http://www.harris.com/
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