General Growth Properties (NYSE:GGP), the nation's second largest owner, developer and manager of shopping malls announced today Real Simple and Cotton Incorporated will serve as partners in General Growth's nationwide Real Simple's Festival of Giving slated for November and December. The annual event helps raise money for local non-profit organizations. More than 105 General Growth malls in 38 states will participate. "The partnership with Real Simple and Cotton Incorporated allows GGP to deliver our vision - 'People Creating Special Places and Experiences' - during the busiest shopping season of the year," said John Bucksbaum, chief executive officer of General Growth Properties. "This is an example of how GGP malls are not like all the rest; we're creating more than shopping destinations, we're creating special places." Real Simple's Festival of Giving presented by Cotton Incorporated is a one-night event where shoppers pay between $5 and $10 for an evening of private shopping and entertainment. Tickets are sold by participating charities who will keep 100% of the proceeds. Real Simple and Cotton Incorporated will provide each mall with complimentary gift wrapping, gifts with purchase, discounts on selected items and much more. "Last year we partnered with GGP at 10 malls for Festival of Giving and the results were phenomenal. We are thrilled to bring this special event to many more malls this year, making the hectic holiday season easier for shoppers," said Robin Domeniconi, Real Simple president and publisher. Cotton Incorporated will donate a $15 mall gift card to shoppers who purchase $100 in cotton merchandise during the event. "A giving theme is the perfect marketing message for this time of year - it helps us connect with our customers in a meaningful way," said Paula Rosario, vice president of retail and fashion marketing, Cotton Incorporated. "And we've had very positive experiences working with General Growth." About Real Simple Magazine Real Simple launched in March 2000 and has quickly become one of the industry's biggest success stories. Over the past five years, the magazine has struck a chord with busy women looking to simplify their lives, nearly quintupling its circulation to 1.9 million. Real Simple is the recipient of numerous accolades, including four National Magazine Award nominations, Advertising Age magazine's "Magazine of the Year, and #1 on Adweek magazine's prestigious "Hot List" in 2004 and 2005. Real Simple is currently expanding its brand premise, "life made easier," to other platforms, including books, multiple international editions; a television show, scheduled to premiere in January 2006; and a product line to debut in stores in 2006. About Cotton Incorporated Cotton Incorporated, funded by U.S. growers of Upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing Upland cotton. About General Growth Properties General Growth Properties, Inc. is the second largest U.S.-based publicly traded Real Estate Investment Trust (REIT). General Growth currently has ownership interest and management responsibility for a portfolio of 210 regional shopping centers in 44 states, as well as ownership in planned community developments and commercial office buildings. The Company portfolio totals approximately 200 million square feet of retail space and includes more than 24,000 retail stores nationwide. General Growth Properties, Inc. is listed on the New York Stock Exchange under the symbol GGP. For more information, please visit the Company Web site at http://www.generalgrowth.com.
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