GGP Ggp Inc. (delisted)

Club NOGGIN Launches in 85 General Growth Malls Nationwide by August 2005 NOGGIN and GGP Team up to Roll out Second Wave of Preschoolers Favorite Interactive In-Mall Experience in Markets Including New York, Los Angeles, San Francisco, Dallas, Atlanta, Detroit, Houston and Seattle NEW YORK, May 5 /PRNewswire/ -- NOGGIN, the commercial-free, educational network for preschoolers, and General Growth Properties, Inc. (NYSE:GGP), the nation's second largest real estate investment trust (REIT), announce that Club NOGGIN, the interactive educational in-mall experience for preschoolers, will hit 85 General Growth malls nationwide by August 2005. Club NOGGIN, which launched one year ago in only five test markets, will commence its second rollout in key markets including: New York, Los Angeles, San Francisco, Dallas, Atlanta, Detroit, Houston and Seattle, among others. These additional markets join the ongoing list of General Growth malls that currently offer Club NOGGIN, including; Chicago, Philadelphia, Boston, Washington, D.C., Tampa, Miami, Orlando, St. Louis, Portland, Hartford, Charlotte and Oklahoma City. Club NOGGIN and participating General Growth malls invite parents and caregivers to bring their young children (3-6 years old) to the mall for a FREE, one-hour and 15-minute session where kids can play educational games and participate in large and small group activities supervised by trained activity leaders. NOGGIN has created a safe and educational format for the clubs that complement the network's curricular framework and on-air programming. Each session includes interactive songs, video clips, games and hands-on activity stations. Each month, the club features a different NOGGIN character, helping to attract kids again and again. The activity stations offer kids a fun and engaging way to use their hands and minds with their parents. Most importantly, kids interact in small groups, under the leadership of trained adults, and parents remain in the club area until the session is complete. The Club NOGGIN themes and characters featured through the fall are as follows: * MAY: Connie the Cow * JUNE: Miffy and Friends (special 50th birthday theme) * JULY: Bruno (new NOGGIN interstitial series) * AUGUST: Maisy * SEPTEMBER: Jack's Big Music Show (new NOGGIN series premiering in September) The partnership between NOGGIN and General Growth Properties reinforces the commitment by both companies to provide an unparalleled experience for the customers. NOGGIN and General Growth Properties work together to promote Club NOGGIN via their respective Web sites. In addition, each mall promotes the program locally via online newsletters, in-mall posters, table tents, floor statics, window clings, flyers, postcards and/or local print advertising. The following is a schedule of Club NOGGIN mall launches through August 2005: MALL MARKET LAUNCH Montclair Plaza Los Angeles May 2005 Moreno Valley Mall Los Angeles May 2005 Vista Ridge Mall Dallas May 2005 Southlake Mall Atlanta May 2005 Baybrook Mall Houston May 2005 Deerbrook Mall Houston May 2005 Willowbrook Mall Houston May 2005 Bellis Fair Seattle May 2005 Foothills Mall Denver May 2005 Southwest Plaza Denver May 2005 West Valley Mall Sacramento May 2005 Brass Mill Center Hartford May 2005 Mayfair Milwaukee May 2005 New Park Mall San Francisco May 2005 Lakeside Mall Detroit June 2005 Southland Center Detroit June 2005 Ridgedale Center Minneapolis June 2005 Cache Valley Mall Salt Lake City June 2005 Woodbridge Mall New York (NJ) July 2005 Regency Square Mall Jacksonville July 2005 Staten Island Mall New York August 2005 Eastridge San Francisco August 2005 The Parks at Arlington Dallas August 2005 The Streets at Southpoint Raleigh August 2005 General Growth Properties, Inc. is the second largest U.S.-based publicly traded Real Estate Investment Trust (REIT). General Growth currently has ownership interest and management responsibility for a portfolio of 209 regional shopping malls in 44 states, as well as ownership in planned community developments and commercial office buildings. The company portfolio totals approximately 200 million square feet of retail space and includes over 18,000 retailers nationwide. General Growth Properties, Inc. is listed on the New York Stock Exchange under the symbol GGP. For more information, please visit the company Web site at http://www.generalgrowth.com/. NOGGIN is the commercial-free, educational network for preschoolers owned by Nickelodeon. NOGGIN currently reaches 43 million households via cable, digital cable and satellite TV. NOGGIN, which airs from 6:00 a.m. to 6:00 p.m.(ET), is like preschool on tv, with educational programming both on-air and online at http://www.noggin.com/. NOGGIN and all related titles, characters and logos are trademarks of Viacom International Inc. DATASOURCE: NOGGIN CONTACT: Sharyn Traub - NOGGIN, +1-212-654-6632, ; or Nicole Spreck - General Growth Properties, +1-312-960-6386, Web site: http://www.noggin.com/ http://www.generalgrowth.com/ http://www.nick.com/

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