Fidelity National Title Launches Chinese, Korean, Spanish and Vietnamese Websites
March 07 2007 - 11:00AM
PR Newswire (US)
Websites Cater to Multicultural Consumers' Increasing Need for Real
Estate and Title Insurance Information SAN FRANCISCO, March 7
/PRNewswire-FirstCall/ -- Fidelity National Title Insurance
Company, an underwriter for Fidelity National Financial, Inc.
(NYSE:FNF), one of the nation's largest title insurance companies,
today launched four websites in traditional Chinese, Korean,
Spanish and Vietnamese dedicated to providing consumers in these
segments with instant, accessible information on real estate,
escrow and title insurance to help better prepare them for buying a
home. These websites can be found at http://chinese.fntic.com/ ,
http://korean.fntic.com/ , http://spanish.fntic.com/ , and
http://vietnamese.fntic.com/ . "We are excited to announce the
launch of Fidelity National Title's in-language websites for
Chinese, Korean, Latino and Vietnamese consumers," said Pablo Wong,
Senior Vice President of Market Development for FNF. "More
homebuyers and sellers are minorities and immigrants, and coupled
with the increase of Internet use among these communities, we are
proud to meet the increasing demand for in-language information on
the home-buying process and the real estate industry online." While
an increasing number of homebuyers today are minorities,
Asian-American and Latino home-ownership rates lag behind the 75.8
percent home-ownership rate of Whites (non-Hispanics) according to
the 2005 U.S. Census Bureau statistics. In 2005, Asian-Americans'
home-ownership rate was 60.1 percent and Latinos' home-ownership
rate was 49.5 percent respectively. The multi-language websites are
a part of FNF's Multicultural Marketing Division's initiatives to
help increase home-ownership in Latino, Asian-American and
African-American populations. There are an increasing number of
languages other than English spoken in U.S. homes. According to the
2004 U.S. Census Bureau, primary language speakers of Spanish in
the U.S. are estimated at 30.5 million and Asian/Pacific Islander
language at 7.6 million. The 2005 American Community Survey found
that after Spanish, Chinese is the most widely spoken non-English
language at 2.3 million speakers. Vietnamese is spoken by more than
1 million speakers. The 2000 U.S. Census places Korean as the
eighth most spoken non-English language at about 894,000 speakers.
The websites provide information on understanding the real estate,
escrow and title insurance industries and includes background on
common, but often hard-to-understand terms and definitions for the
industries. Visitors can also find sections dedicated to home
buyers and sellers. "FNT's in-language websites are an excellent
resource for the many Asian-Americans and Latinos who prefer
receiving information in their native languages. Navigating through
the home-buying process and the real estate industry can be
difficult. The websites are a prime example of providing better and
more resources for the multicultural communities we serve," said
Betty Wong, President of the Chinese Real Estate Association of
America. "Tools such as this go a long way in helping to create
understanding about the home-buying process for underserved
consumers," said Felix DeHerrera, Chairman of the National
Association of Hispanic Real Estate Professionals (NAHREP). "We
applaud FNT's commitment to initiatives such as this." About
Fidelity National Financial, Inc. Fidelity National Financial, Inc.
is a leading provider of title insurance, specialty insurance and
claims management services. FNF is one of the nation's largest
title insurance companies through its title insurance underwriters
-- Fidelity National Title, Chicago Title, Ticor Title, Security
Union Title and Alamo Title -- that issue approximately 29 percent
of all title insurance policies in the United States. FNF also
provides flood insurance, personal lines insurance and home
warranty insurance through it specialty insurance business. FNF
also is a leading provider of outsourced claims management services
to large corporate and public sector entities through its
minority-owned subsidiary, Sedgwick CMS. More information about FNF
can be found at http://www.fnf.com/ . DATASOURCE: Fidelity National
Title Insurance Company CONTACT: media, Mary Placido,
+1-415-274-7902, or , or Tommy Tse, +1-415-276-7915, or , both of
GolinHarris, for Fidelity National Financial, Inc. Web site:
http://www.fnf.com/
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