Consumers Vote Two ConAgra Foods Products ‘Product of the Year’
February 29 2012 - 6:26PM
Business Wire
ConAgra Foods, Inc. (NYSE: CAG) announced today that two of its
products were named 2012 Products of the Year by the Consumer
Survey of Product Innovation. In a survey of more than 50,000
American consumers conducted by global market research company TNS,
Healthy Choice® Top Chef inspired Café Steamers® and Orville
Redenbacher’s® Pop Up Bowl® were selected as the best new products
in the Frozen Foods and Snacks categories, respectively. All 22
winners accepted their awards last night at the Product of the Year
awards ceremony in New York.
“Winning two of the seven food categories at the 2012 Product of
the Year Awards demonstrates that ConAgra Foods is a leader in
developing innovative products that meet consumers’ needs,” said
Phil Lempert, the Supermarket Guru,® who serves as a consultant for
ConAgra Foods and a partner with Product of the Year USA.
Product of the Year endorsements bode well for Healthy Choice
Top Chef inspired Café Steamers and Orville Redenbacher’s Pop Up
Bowl. According to a 2011 TNS survey, 60 percent of consumers said
they would purchase a product recommended by 50,000 like-minded
shoppers. Winning ConAgra Foods’ brands plan to communicate the
distinction to consumers via social media, their respective
websites and in other consumer-facing communications.
“The Product of the Year awards that our Healthy Choice and
Orville Redenbacher’s teams have received are a tribute to the
creativity, passion and insight of everyone at ConAgra Foods who
plays a role in the product development process,” said Al Bolles,
executive vice president, Research, Quality & Innovation. “But
the positive response of consumers is still the greatest
endorsement we can receive.”
Healthy Choice Top Chef inspired Café Steamers hit the shelves
in October 2011. The line, in partnership with the Bravo hit show
“Top Chef,” delivers such gourmet features as crisp vegetables,
tender meats and perfectly al dente pastas — steamed to bring out
the best of each ingredient. Healthy Choice Top Chef inspired Café
Steamers come in 10 deliciously inspired recipes, including Chicken
Margherita with Balsamic and Roasted Chicken Marsala with
Mushrooms. Visit www.healthychoice.com to learn more about the Top
Chef inspired Café Steamers and the more than 60 other varieties of
Healthy Choice.
Orville Redenbacher’s Pop Up Bowl transformed packaging in the
microwave popcorn category when it began appearing on store shelves
in 2011. The bag pops into a bowl in the microwave, allowing for
easier snacking, sharing and cleanup while still providing the same
delicious flavor. See-through sides make it easier to know when the
popcorn is done popping. As always, Orville Redenbacher's microwave
popcorn is a good source of fiber, has zero trans-fat and is made
with 100 percent whole grains. Visit www.orville.com for more
information.
ConAgra Foods, Inc., (NYSE: CAG) is one of North America's
leading food companies. With brands in 97 percent of American
households, ConAgra Foods provides some of America’s long-time
favorites. Consumers can find Chef Boyardee, Egg Beaters, Hebrew
National, Hunt’s Tomato Sauces and Ketchup, Marie Callender’s,
Orville Redenbacher’s, PAM, Reddi-wip, Slim Jim Meat Sticks and
Beef Jerky and many other ConAgra Foods brands in grocery,
convenience, mass merchandise and club stores. ConAgra Foods
operates ReadySetEat.com, an interactive recipe website that
provides consumers with Easy Dinner Recipes and more. ConAgra Foods
also has a strong business-to-business presence, supplying frozen
potato and sweet potato products as well as other vegetable, spice
and grain products to a variety of well-known restaurants,
foodservice operators and commercial customers. For more
information, please visit us at http://www.conagrafoods.com.
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