ConAgra Investing More In Snacks, Frozen Foods
February 21 2012 - 12:22PM
Dow Jones News
ConAgra Foods Inc. (CAG) is trying to grow its snacking and
frozen foods businesses as it tries to capitalize on food shoppers'
greater willingness to spend on wants rather than basic needs,
Chief Executive Gary Rodkin said in an interview Tuesday.
The shift is evident in the latest products that ConAgra has
ready to hit supermarket shelves. ConAgra is bolstering its
snacking portfolio with line extensions to its Slim Jim meat
products and also debuting ready-to-eat Orville Reddenbacher's
popcorn next month, moving the brand beyond its microwave popcorn.
ConAgra will also introduce a frozen Greek yogurt product under its
Healthy Choice brand in June which will be marketed as a
portion-controlled snack.
"We're not trying to spread our resources like peanut butter,"
Rodkin said on the sidelines at the Consumer Analyst Group of New
York conference in Boca Raton, Florida. Instead, more investments
are being made in areas like snacks and frozen meals.
ConAgra's strategy underscores how food manufacturers are trying
to expand into growing categories to overcome little growth in the
packaged food space. ConAgra is looking for acquisitions for growth
as well, looking for deals in private-label food space, adjacent
branded categories and in international markets.
Rodkin said that while shoppers are "trying to squeeze every
nickel they can" on pantry staples, they're willing to indulge on
products like desserts. That's one reason behind the introduction
of Marie Callender's single-serve pies.
"That's not a necessity but they want it," Rodkin said.
ConAgra and other food maker do still face a difficult
environment. While Rodkin declined to comment on trends in their
current fiscal third-quarter, he said that weak results reported by
other food makers like J.M. Smucker Co. (SJM) and General Mills
Inc. (GIS) are "across companies, categories, retailers."
Rodkin said the weak trends are due to consumers reluctant to
spend after food manufacturers put most of the price increases into
the market.
"It's the cumulative effect of the pricing that's taken effect
over the last six to nine months," Rodkin said.
ConAgra on Tuesday did back its guidance for the fiscal year.
Rodkin said that most of the earnings growth will occur in the
fiscal fourth quarter when cost comparisons from a year ago were
easier.
ConAgra shares were up slightly, at $26.65, in Tuesday
trading.
-By Paul Ziobro, Dow Jones Newswires; 212-416-2194;
paul.ziobro@dowjones.com
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