OMAHA, Neb., Aug. 16, 2011 /PRNewswire/ -- ConAgra Foods, in
partnership with shopping and trends expert Phil Lempert – a.k.a. the "Supermarket Guru --
announced today the launch of a new "Smarter Shopping" iPhone app.
The free mobile app features the Supermarket Guru's tips to help
lead consumers down the path of smarter shopping so they save
money, eat better and expand their palate and knowledge of the
latest food news and trends.
"Thanks to my partnership with ConAgra Foods, consumers can now
get handheld access to my weekly grocery shopping tips, food
trends, recall information and more with a free iPhone app," touts
the Supermarket Guru himself, Phil
Lempert. "The new iPhone app offers the great Supermarket
Guru resources and tips and news you've come to know and love, in a
convenient, on-the-go format."
Features of "Smarter Shopping" include Lempert's popular Tip
of the Week, which helps consumers make better shopping
decisions and save more money at the cash register. In addition to
the weekly coupons and frequent shopper cards consumers already
use, Lempert's tips show the "hidden ways to save." For example,
when purchasing New York State
Sharp Cheddar Cheese, Lempert suggests buying it from the dairy
case rather than a cheese table or from the deli. Cheeses found in
the dairy case are typically in a clear plastic wrap rather than
fancy packaging, and can save consumers up to 40 percent on their
cheese purchase. What consumers might not know is that as a result
of federal law, cheeses aged for the same time coming from the same
state, will actually be the same product.
The Smart Substitutes feature gives tips on replacement
options for common recipes ingredients for health, allergy or
weight control reasons. For example, if a recipe calls for one
teaspoon of lemon juice, a half teaspoon of white vinegar is an
acceptable substitute. Users can access the best uses and benefits
of a number of foods and beverages with the Products 101
feature. Use this feature to learn about artificial sweeteners,
kosher products, cooking oils, probiotics, shopping with food
allergies, an A to Z wine glossary and more.
"As consumers become more and more discerning of their food
purchases, the Label Translator can help demystify ingredients in
one, quick tap," says Lempert. "For example, learn that carrageenan
is actually just seaweed, or that docosahexaenoic acid is
essentially an Omega-3 fatty acid and good for you!"
Other app features include:
- The Latest News and food trends with Lempert's weekly
Food News Today webcast, plus Recalls and food safety
alerts;
- Lempert's Hits & Misses feature for reviews and
product ratings of the newest products at the grocery store;
- An Organics Guide, which guides shoppers on which
organic products are worth the additional cost;
- A Produce Guide that directs consumers to which produce
is ripe, or in season, in their area; and
- A Recipe Database for quick and easy recipes that you
can sort by occasion, lifestyle and more
- A Label Translator helps demystify some of the most
common ingredients on labels
It's no surprise that consumers are turning to their mobile
devices for everything, including shopping. According to Google, 70
percent of consumers have used their smartphones while shopping
in-store. A 2011 BabyCenter Mobile Mom report found that 62 percent
of moms shopping with smartphones are using shopping apps. Now moms
and other shoppers can add the "Smarter Shopping" app to their
arsenal.
"The stats are clear. More and more consumers are turning to
their mobile phones to seek answers while shopping, and this new
iPhone app addresses that consumer need to get quick answers," says
Brett Groom, senior vice president
of content integration and activation at ConAgra Foods. "We're
happy to be partnering with Phil
Lempert for ConAgra Foods' first foray into the mobile app
market as we bring savvy shopping advice to the fingertips of
consumers."
Download the "Smarter Shopping" mobile app to get the best value
from every grocery trip at the iTunes® store. Learn more about
Phil Lempert, the Supermarket Guru,
at www.supermarketguru.com.
ABOUT CONAGRA FOODS
ConAgra Foods, Inc., (NYSE: CAG) is one of North America's leading food companies, with
brands in 97 percent of America's households. Consumers find
Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew
National, Hunt's, Marie Callender's,
Orville Redenbacher's, PAM, Peter
Pan, Reddi-wip, Slim Jim, Snack Pack and many ConAgra Foods
brands in grocery, convenience, mass merchandise and club stores.
ConAgra Foods also has a strong business-to-business presence,
supplying frozen potato and sweet potato products as well as other
vegetable, spice and grain products to a variety of well-known
restaurants, foodservice operators and commercial customers. For
more information, please visit us at www.conagrafoods.com.
ABOUT PHIL LEMPERT
Known as the Supermarket Guru®, Phil
Lempert is a distinguished author and speaker who alerts
customers and business leaders to impending corporate and consumer
trends, and empowers them to make educated purchasing and marketing
decisions. He is one of America's leading consumer trend-watchers
and analysts, serving as a spokesperson for ConAgra Foods and
making regular appearances on NBC News' Today show and ABC's
The View. Lempert offers thorough food ratings, analyzes
trends in food marketing and retail, and features health advice,
unique recipes, nutrition analysis, allergy alerts and many other
resources for consumers. Learn more about Phil Lempert at www.SupermarketGuru.com.
ABOUT BLOCKDOT
Blockdot, a Media General, Inc. company, is an award-winning
specialty agency for brands and select partners. For over 10
years, Blockdot has delivered immersive experiences that connect
consumers and world-class brands in the digital arena — including
American Airlines, Kraft, LEGO, Microsoft, Universal Studios, VISA
and Verizon. Our technical and creative work captivates and informs
audiences. More information can be found at www.blockdot.com.
SOURCE ConAgra Foods, Inc.