OMAHA, Neb., July 25, 2011 /PRNewswire/ -- Healthy Choice®, a
brand of ConAgra Foods, Inc., has announced the Freshen Your
Freezer contest– challenging consumers to clean out their messy
freezers, stock them with Healthy Choice meals, upload images to
share with the Healthy Choice community and win big prizes. In
partnership with Greg Ng of the blog
Freezerburns.com, the contest builds on the brand's strong social
media presence and looks to highlight the wide variety of Healthy
Choice meals available. The contest will run for four weeks and
offers consumers the chance to win cash prizes and a supply of
Healthy Choice meals.
Freezers can get messy as consumers are buying in bulk and
stocking up on their trips to the grocery store. Before long, the
freezer is full of items that they probably don't remember buying.
The Freshen Your Freezer contest challenges consumers to clean out
their messy freezers and replace their current options with
varieties of Healthy Choice meals.
The contest is simple – consumers upload either a "before" or
"after" picture of their freezer to a tab on the brand's Facebook
page. Once the contest closes, Greg and team will review all
entries and pick several winners to receive cash prizes for an
adventure vacation of their choice, supplies of Healthy Choice
meals, gift cards to stock their freezers and more. The "after"
picture winner will also be flown to ConAgra Foods' headquarters in
Omaha, Nebraska to co-host a live
review of Healthy Choice with Greg for his blog.
"Everyone can think of a time when they dug into the back of
their freezer and thought, what is that?" said Greg Ng of Freezerburns. "The Freshen Your
Freezer contest is a fun way to clean out your freezer and focus on
health and great taste by stocking it with the great variety of
meals that Healthy Choice has to offer."
"Healthy Choice has such a variety of meals for consumers to try
– from the All Natural Entrees and Cafe Steamers to the Steaming
Entrees we introduced last year and Complete Meals, there really is
something for everyone," said John
Lindell, Brand Director of Healthy Choice. "The contest
shows consumers they can have a healthy stockpile of foods in their
freezers while rewarding them for being a fan of Healthy
Choice."
The contest is live now and will close on August 19. The winners will be notified the week
of August 22 and announced via a live
segment on Freezerburns on August 27.
For complete contest details and to enter to win visit
www.facebook.com/healthychoice.
Healthy Choice offers a variety of meals to satisfy any taste.
For more information on the various Healthy Choice product lines,
visit www.HealthyChoice.com. For special offers and
up-to-the-minute information, stay in touch with the brand online:
"Like" the brand on Facebook (www.facebook.com/healthychoice) and
follow Healthy Choice on Twitter
(www.twitter.com/Healthy_Choice).
Healthy Choice is a brand of ConAgra Foods, Inc., (NYSE: CAG)
one of North America's leading
food companies, with brands in 97 percent of America's households.
Consumers find Banquet, Chef Boyardee, Egg Beaters, Healthy
Choice, Hebrew National, Hunt's, Marie
Callender's, Orville
Redenbacher's, PAM, Peter Pan, Reddi-wip, Slim Jim, Snack
Pack and many ConAgra Foods brands in grocery, convenience,
mass merchandise and club stores. ConAgra Foods also has a strong
business-to-business presence, supplying frozen potato and sweet
potato products as well as other vegetable, spice and grain
products to a variety of well-known restaurants, foodservice
operators and commercial customers. For more information, please
visit us at www.conagrafoods.com.
For more information, please contact:
Genevieve Mazzeo
ConAgra Foods
402-240-6864
Genevieve.Mazzeo@ConAgraFoods.com
Tina Anthony
Ketchum, Inc.
202-835-8831
Tina. Anthony@Ketchum.com
www.conagrafoods.com
www.HealthyChoice.com
SOURCE ConAgra Foods, Inc.