ACT II Brings Popular South-of-the-Border Flavors to Microwave Popcorn

ACT II® is bringing its most popular south-of-the border flavors to the U.S. Queso Jalapeño and Salsa ValentinaTM are the newest flavors in microwave popcorn and are available now at retailers nationwide. ACT II is the number one salty snack in Mexico1, where Queso Jalapeño and Salsa Valentina are the two top-selling flavors.

Consumers are seeking bolder flavors from their snacks2, a trend ConAgra Foods is leveraging across its portfolio of Snacks with new flavors from DAVID® Seeds, Andy Capp’s® fries and Slim Jim® meat sticks. Valentina is the most popular snack sauce in Mexico, where nearly half of all consumers use it to flavor their popcorn. Through a partnership with the brand, ACT II now makes it easier for US consumers to enjoy the great Salsa Valentina taste by providing a pour-over packet of Salsa Valentina flavor with the popcorn.

“The Hispanic consumer base is the fastest growing in the U.S., so it makes sense for us to bring these top-selling flavors to our consumers here,” said Jeff Caswell, brand director, ConAgra Foods. “We’re offering these new flavors in single packs so consumers looking for a bolder snack can give them a try,” he added.

The new flavors are available in single packs with bilingual packaging. The launch of the flavors is supported by in-store activity and a buy one, get one free offer.

ConAgra Foods has strong presence in microwave popcorn with ACT II and Orville Redenbacher’s popcorn. The company continues to innovate and bring fresh takes on popcorn to the market, including flavors and packaging.

ConAgra Foods, Inc., (NYSE: CAG) is one of North America's leading food companies, with brands in 97 percent of America's households. Consumers find Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt's, Marie Callender's, Orville Redenbacher's, PAM, Peter Pan, Reddi-wip, Slim Jim, Snack Pack and many other ConAgra Foods brands in grocery, convenience, mass merchandise and club stores. ConAgra Foods also has a strong business-to-business presence, supplying frozen potato and sweet potato products as well as other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at www.conagrafoods.com.

1 #1 ranking in salty snacks via Modern Trade

2 IRI Convenience All Scan 52 Weeks ending Sep 5, 2010 - hot and spicy new items are outpacing category growth vs YA, 17% of the Salty Snack Category are hot and spicy products

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