ACT II Brings Popular South-of-the-Border Flavors to Microwave Popcorn
May 19 2011 - 2:30PM
Business Wire
ACT II® is bringing its most popular south-of-the border flavors
to the U.S. Queso Jalapeño and Salsa ValentinaTM are the newest
flavors in microwave popcorn and are available now at retailers
nationwide. ACT II is the number one salty snack in Mexico1, where
Queso Jalapeño and Salsa Valentina are the two top-selling
flavors.
Consumers are seeking bolder flavors from their snacks2, a trend
ConAgra Foods is leveraging across its portfolio of Snacks with new
flavors from DAVID® Seeds, Andy Capp’s® fries and Slim Jim® meat
sticks. Valentina is the most popular snack sauce in Mexico, where
nearly half of all consumers use it to flavor their popcorn.
Through a partnership with the brand, ACT II now makes it easier
for US consumers to enjoy the great Salsa Valentina taste by
providing a pour-over packet of Salsa Valentina flavor with the
popcorn.
“The Hispanic consumer base is the fastest growing in the U.S.,
so it makes sense for us to bring these top-selling flavors to our
consumers here,” said Jeff Caswell, brand director, ConAgra Foods.
“We’re offering these new flavors in single packs so consumers
looking for a bolder snack can give them a try,” he added.
The new flavors are available in single packs with bilingual
packaging. The launch of the flavors is supported by in-store
activity and a buy one, get one free offer.
ConAgra Foods has strong presence in microwave popcorn with ACT
II and Orville Redenbacher’s popcorn. The company continues to
innovate and bring fresh takes on popcorn to the market, including
flavors and packaging.
ConAgra Foods, Inc., (NYSE: CAG) is one of North America's
leading food companies, with brands in 97 percent of America's
households. Consumers find Banquet, Chef Boyardee, Egg Beaters,
Healthy Choice, Hebrew National, Hunt's, Marie Callender's, Orville
Redenbacher's, PAM, Peter Pan, Reddi-wip, Slim Jim, Snack Pack and
many other ConAgra Foods brands in grocery, convenience, mass
merchandise and club stores. ConAgra Foods also has a strong
business-to-business presence, supplying frozen potato and sweet
potato products as well as other vegetable, spice and grain
products to a variety of well-known restaurants, foodservice
operators and commercial customers. For more information, please
visit us at www.conagrafoods.com.
1 #1 ranking in salty snacks via Modern Trade
2 IRI Convenience All Scan 52 Weeks ending Sep 5, 2010 - hot and
spicy new items are outpacing category growth vs YA, 17% of the
Salty Snack Category are hot and spicy products
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