Peter Pan Uncaps Simple Wonders with New Line of Natural Peanut Butter Spreads
May 10 2011 - 9:00AM
Business Wire
ConAgra Foods, Inc., (NYSE: CAG) one of North America’s leading
food makers, today announced a new line of natural peanut butter
spreads from its Peter Pan® brand. The three no-stir varieties –
Natural Creamy, Natural Crunchy and Natural Honey Roast Creamy –
are made with 100 percent natural ingredients and contain no high
fructose corn syrup, hydrogenated oils, trans fat or
preservatives.
The three new, no-stir Peter Pan(R)
varieties - Natural Creamy, Natural Crunchy and Natural Honey Roast
Creamy - are made with 100 percent natural ingredients and contain
no high fructose corn syrup, hydrogenated oils, trans fat or
preservatives. (Photo: ConAgra Foods)
“Some natural peanut butters are perceived as being too
expensive, difficult to stir, and having oily pooling on top,” said
Karl Sears, vice president and general manager, ConAgra Foods.
“Peter Pan Natural peanut butter spreads were developed to directly
address these consumer barriers by offering the brand’s perfect
blend of ‘peanutty’ taste at a great value. Priced the same as the
original Peter Pan varieties, there’s no need to stir and no
pooling on top.”
Seemingly untouched by the recession, the natural segment is
driving growth in the peanut butter category. Natural peanut butter
dollar sales increased 9.4 percent this year with dollar sales for
the total peanut butter category growing at 2.1 percent.(1)
Currently, natural peanut butter accounts for 17 percent of all
peanut butter sales.(2)
“Peter Pan is already the fastest growing peanut butter brand
with dollar sales increasing more than 6 percent this year,”(3)
Sears said. “We expect even more sales momentum as more people
begin to incorporate natural foods into their diets. With the
launch of Peter Pan Natural, we’re now able to meet the needs of
every peanut butter lover.”
Peter Pan Natural peanut butter spread is now available at
grocery retailers and supercenters nationwide for an average retail
price of $2.21 for a 16.3-ounce jar and $3.67 for a 28-ounce jar.
Natural Crunchy is currently available only in the 16.3-ounce size.
Other popular Peter Pan varieties include Creamy, Crunchy, Honey
Roast, Whipped, Reduced Fat and Plus. Visit the Peter Pan website
or Facebook®page to learn more.
About ConAgra FoodsPeter Pan is a
peanut butter brand of ConAgra Foods, Inc., (NYSE: CAG), one of
North America’s leading food companies, with brands in 97 percent
of America’s households. Consumers find Banquet, Chef Boyardee, Egg
Beaters, Healthy Choice, Hebrew National, Hunt’s, Marie
Callender’s, Orville Redenbacher’s, PAM, Reddi-wip, Slim Jim, Snack
Pack and many other ConAgra Foods brands in grocery, convenience,
mass merchandise and club stores. ConAgra Foods also has a strong
business-to-business presence, supplying frozen potato and sweet
potato products as well as other vegetable, spice and grain
products to a variety of well-known restaurants, foodservice
operators and commercial customers. For more information, please
visit us at www.conagrafoods.com.
(1) As measured by SymphonyIRI Group (IRI) for total US FDMx, 52
weeks ending Nov. 21, 2010.(2) As measured by IRI for total US
FDMx, 52 weeks ending Nov. 21, 2010.(3) As measured by IRI for
total US FDMx, 52 weeks ending April 17, 2011.
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