OMAHA, Neb., Nov. 9, 2010 /PRNewswire/ -- In conjunction with
ConAgra Foods, leading consumer trend analyst and Supermarket
Guru®, Phil Lempert is today
announcing the launch of Food News Today – a live, weekly
webcast capturing the most relevant food and trend news of the
week, from the perspective of a leading industry professional with
more than 25 years of experience predicting and reporting on food
industry trends. Food News Today will air on Wednesdays
beginning November 10.
Taste, health, nutrition, convenience, sustainability and, of
course, value are just some of the issues American shoppers are now
faced with every time they go to a supermarket – and they're
demanding to know more. Food News Today will cover off on
these topics and more each week, and unlike typical online news
resources, viewers will be able to directly interact with Lempert
in a public question-and-answer forum after the webcast. Lempert,
one of America's leading trend-watchers and analysts on consumer
behavior, marketing trends, new products and the changing retail
landscape, will empower media and consumers alike with opinion,
insights, facts and breaking food news.
"The idea of this webcast is simple," says Lempert. "I have
always hoped for a weekly breakfast with media leaders where we
could spend a few hours discussing and dissecting the week's
events. Technology now makes this possible with Food News
Today, which cuts through the clutter to give both traditional
and social media easy access to the stories and trends that their
readers want to know – and in a short, succinct format they can
easily use."
Food News Today will be made exclusively available to
select media during a live broadcast each Wednesday beginning at
9:30 a.m. CST. Attendees will access
the webcast and get a sneak peak of that week's stories through a
unique link and password that they will receive via e-mail each
Tuesday. Immediately following the broadcast, Lempert will host a
live chat with the attendees where he will answer questions
pertaining to the week's segment. On Thursdays at 9:30 a.m. CST, the content will be made available
to the general public by visiting www.FoodNewsToday.com.
"We are thrilled to partner with Phil
Lempert on this exciting initiative," says Stephanie Moritz, senior director of Public
Relations and Social Media at ConAgra Foods. "Together, we share a
desire to arm consumers and media with valuable information and
insights to help them make informed choices about the ever changing
food industry. Phil provides a unique and informed perspective that
will help consumers cut through the clutter."
If you are a member of the media interested in joining Food
News Today, please visit www.FoodNewsToday.com or contact
Claire.Nilsson@ketchum.com.
ConAgra Foods, Inc., (NYSE: CAG) is one of North America's leading food companies, with
brands in 97 percent of America's households. Consumers find
Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew
National, Hunt's, Marie Callender's,
Orville Redenbacher's, PAM, Peter
Pan, Reddi-wip, Slim Jim, Snack Pack and many ConAgra Foods
brands in grocery, convenience, mass merchandise and club stores.
ConAgra Foods also has a strong business-to-business presence,
supplying frozen potato and sweet potato products as well as other
vegetable, spice and grain products to a variety of well-known
restaurants, foodservice operators and commercial customers. For
more information, please visit us at www.conagrafoods.com.
SOURCE ConAgra Foods, Inc.