Snack Pack fights hunger one meal at a time with Snack.Smile.Carry On. campaign
October 13 2010 - 8:00AM
PR Newswire (Canada)
MISSISSAUGA, ON, Oct. 13 /CNW/ -- National campaign for Food Banks
Canada aims to provide 20,000 meals to Canadians by end of year
MISSISSAUGA, ON, Oct. 13 /CNW/ - Snack Pack is partnering with Food
Banks Canada on a campaign to provide 20,000 meals to Canadians in
need by the end of the year. The Snack.Smile.Carry On.
campaign is a social media campaign featured on Snack Pack Canada's
dedicated Facebook page. For each user that participates in
the Share a Smile challenge, the pudding brand will make a donation
to Food Banks Canada to assist with providing essential food to
families across the country. To participate in the social media
campaign, users can visit the Snack Pack Canada Facebook page and
accept "Today's Smile." By accepting the smile, Snack Pack
will donate $1 to Food Banks Canada on their behalf, resulting in
one meal for a Canadian in need. The user will also be
entered into a weekly drawing and can share news about their
donation with friends by sharing their smile and sending an
automatic message to friends. Facebook users can visit the Facebook
page everyday and Snack Pack will make a donation on their behalf,
no matter how many times they return. Money raised will be
tracked on the Facebook page to allow friends to see how their
donation is making a difference. "Snack Pack is proud to be making
a donation to Food Banks Canada," said Sean Cunningham, Shopper
Marketing Manager, ConAgra Foods Canada. "This campaign is
all about taking a moment to smile and sharing that smile with
others. I cannot think of a better way to bring a smile to
someone's face than to donate a meal to a fellow Canadian who
really needs it." In 2009, Food Banks Canada reported an 18 percent
increase in food bank use, versus the year before, pointing to the
need for Canadians to join forces in the fight against
hunger. Through the Snack.Smile.Carry On campaign, Snack Pack
will donate $20,000 to Food Banks Canada in time for the holidays,
resulting in 20,000 meals reaching tables in Canada. "Hunger
affects many families in Canada," said Katharine Schmidt, Executive
Director, Food Banks Canada. "We are thrilled that Snack Pack
is raising awareness about the need in communities across the
country and we thank them for supporting us with the
Snack.Smile.Carry On. campaign." The campaign runs until
Dec.17. To visit the Snack Pack Canada Facebook page, please
go to www.facebook.com/snackpackcanada. Snack Pack is a
ready-to-eat, single serve pudding and gelatin cup. Snack
Pack pudding is made with skim milk, contains no high fructose corn
syrup and offers fat free and no sugar added options in a variety
of flavours. About Food Banks Canada Food Banks Canada is the
national charitable organization representing the food bank
community across Canada. Our Members, Affiliate Member food banks,
and their respective agencies serve approximately 85% of people
accessing emergency food programs nationwide. Our mission is
to meet the short-term need for food and find long-term solutions
to reduce hunger. Please visit www.foodbankscanada.ca for more
information. About ConAgra Foods Canada, Inc. ConAgra Foods Canada,
based in Mississauga, Ontario, is a division of ConAgra Foods Inc.
(NYSE: CAG), based in Omaha, Neb. ConAgra Foods, Inc., (NYSE:
CAG), is one of North America's leading food companies, with brands
in 97 percent of America's households. Consumers find Banquet, Chef
Boyardee, Egg Beaters, Hebrew National, Hunt's, Marie Callender's,
Orville Redenbacher's, PAM, Peter Pan, Reddi-wip, Slim Jim, Snack
Pack and many other ConAgra Foods brands in grocery, convenience,
mass merchandise and club stores. ConAgra Foods also has a strong
business-to-business presence, supplying frozen potato and sweet
potato products as well as other vegetable, spice and grain
products to a variety of well-known restaurants, foodservice
operators and commercial customers. For more information, please
visit us at www.conagrafoods.com. For more information, please
visit us at www.conagrafoods.ca *Source: Food Banks Canada (2009).
HungerCount 2009. Toronto: Food Banks Canada /NOTE TO PHOTO
EDITORS: A photo accompanying this release is available at
http://photos.newswire.ca. Images are free to accredited members of
the media/ To view this news release in HTML formatting, please use
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http://www.newswire.ca/en/releases/archive/October2010/13/c2009.html
pbMedia Contacts:/b/p pJennifer Riddellbr/ Ketchum on behalf of
ConAgra Foods Canadabr/ P: (416) 355-7426br/ E: a
href="mailto:Jennifer.Riddell@ketchum.com"Jennifer.Riddell@ketchum.com/a/p
pLaura Jefferybr/ Ketchum on behalf of ConAgra Foods Canadabr/
P: (416) 355-7406br/ E: a
href="mailto:Laura.Jeffery@ketchum.com"Laura.Jeffery@ketchum.com/a/p
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