ConAgra Foods Beefs up Its Value Lineup with Six New Banquet Entrees, a New Manwich Thick & Chunky Variety & Two New Flavors ...
August 05 2010 - 4:12PM
Business Wire
ConAgra Foods, Inc., (NYSE: CAG) one of North America’s leading
food makers, today introduced six new varieties of Banquet® frozen
entrees, two new flavors of Van Camp’s® baked beans and Manwich®
Thick & Chunky, the first new flavor of Manwich sloppy joe
sauce in nearly 10 years.
“With the lingering effects of the recession, many shoppers are
turning to canned and frozen products, which can offer both cost
savings and convenience for those who are cooking and eating at
home more,” said Phil Lempert, Supermarket Guru and spokesperson
for ConAgra Foods. “For an average retail price of $1 and under per
serving, the new frozen entrees from Banquet and Manwich Thick
& Chunky variety deliver value-priced meals that are also great
tasting and wholesome.”
A recognized leader in frozen foods, ConAgra Foods sells more
than 3 million packages of frozen food products each day with
brands such as Banquet, Healthy Choice® and Marie Callender’s®.
Banquet is ConAgra Foods’ largest consumer brand with more than $1
billion in annual net sales. With an average retail price of $2.50
for six servings, the Banquet Family Size entrees product line has
expanded from four varieties to seven with new items including
Zesty Marinara Sauce over Meatballs, Cheesy Smothered Charbroiled
Patties, and Chicken Marinara. New Single Serve entrees, with an
average retail price of $1, include Cheesy Macaroni & Beef,
Spaghetti & Popcorn Chicken, and Honey Mustard Chicken.
“The majority of Banquet consumers enjoy our entrees for dinner
at home so they’re looking for a balanced meal that includes meat,”
said Christiane Brocky, brand director, ConAgra Foods. “We’ve also
added kid-favorite meals such as Cheesy Macaroni & Beef and
Spaghetti & Popcorn Chicken to appeal more to the whole
family.”
Manwich Thick & Chunky, with an average retail price of
$1.50 for a 15-ounce can, has the same spices and seasoning as
Original Manwich with a thicker sauce and more chunks of sweet
onions and bell peppers. All three Manwich varieties – Thick &
Chunky, Original and Bold – contain a full serving of vegetables,
making it easier for consumers to get their recommended five
servings of vegetables and fruit each day.
“It’s a sloppy joe that’s a bit less sloppy because of the
thicker sauce,” said Sandra Williams, brand director, ConAgra
Foods. “And with the bigger chunks of vegetables, which are more
visible in the sauce, moms feel confident that Manwich is a
wholesome family meal for a great value.”
Since 2007, the sloppy joe category has grown from $89 million
to $96 million with Manwich growing 7 percent in dollar sales
during this period(1). Currently, the brand has 83 percent dollar
share in the category(2).
Van Camp’s also has expanded its product line to include
flavored baked beans, a growing area that makes up 60 percent of
the beans in sauce category. New Van Camp’s Sweet Onion and Maple
and Brown Sugar varieties, available now in the Southeast, give
consumers the flavor and convenience they’re looking for at a value
price; a 28-ounce can serves six for an average retail price of
$1.59.
Banquet, Manwich and Van Camp’s are brands of ConAgra Foods,
Inc., (NYSE: CAG), one of North America’s leading food companies,
with brands in 97 percent of America’s households. Consumers find
Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National,
Hunt’s, Marie Callender’s, Orville Redenbacher’s, PAM, Peter Pan,
Reddi-wip, Slim Jim, Snack Pack and many ConAgra Foods brands in
grocery, convenience, mass merchandise and club stores. ConAgra
Foods also has a strong business-to-business presence, supplying
frozen potato and sweet potato products as well as other vegetable,
spice and grain products to a variety of well-known restaurants,
foodservice operators and commercial customers. For more
information, please visit us at www.conagrafoods.com.
1) As measured by Information Resources, Inc. (IRI) for total US
FDMx, 52 weeks ending May 30, 2010.
2) As measured by Information Resources, Inc. (IRI) for total US
FDMx, 52 weeks ending May 30, 2010.
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