Banquet Says 'Thanks A Million' to Loyal Consumers by Giving Away $1 Million in Redeemable Cash Prizes
February 01 2010 - 8:30AM
PR Newswire (US)
Receiving holiday gifts is not quite over for Banquet shoppers!
OMAHA, Neb., Feb. 1 /PRNewswire-FirstCall/ -- Banquet, a brand of
ConAgra Foods (NYSE:CAG), announced today the kick-off of its
"Thanks a Million" promotion for consumers. Beginning today and
running through April 2010, more than 16,000 promotional Banquet
single-serve dinners will contain redeemable cash prizes ranging in
value from $10 to $100,000. The "Thanks a Million" promotion is
designed to thank Banquet's loyal customers while also providing a
little bit of financial relief. With the economy still struggling,
families across the country continue to work hard to put food on
the table and make grocery shopping stress-free and cost-effective.
Additionally, more consumers are looking for ways to save money on
meals, and Banquet provides good, quality meals for families to
enjoy at affordable prices. For example, Supermarket Guru Phil
Lempert conducted a national survey that found that more than 60
percent of consumers have eaten more meals at home and 56 percent
have bought less expensive brands - such as Banquet - during the
prior six months. By giving consumers the chance to win a little
extra spending money through the "Thanks a Million" promotion,
Banquet affords its consumers the opportunity to do what matters
most to them: provide for their family and friends. "We know that
times are tough for a lot of Americans right now, especially when
it comes to providing their families with good, quality food
without breaking the bank," said Tom McGough, vice president and
general manager of Banquet at ConAgra Foods. "Banquet wants to
reward our loyal customers and say 'thanks' by giving them a little
extra spending money." Consumers should look for Banquet's "Thanks
a Million" promotion at any retailer where Banquet frozen meals are
sold. Seventeen different Banquet single-serve dinner meals are
included in the promotion, with a "Thanks a Million" announcement
on the front package to help consumers identify participating
meals. Each package includes instructions on how to redeem any cash
prize, which is provided in the form of a check. Non-winning
packages include coupons so all consumers receive some form of
"thanks" for participating in the promotion. The end-date of the
promotion is subject to promotional product availability. Banquet
is ConAgra Foods' largest brand and includes frozen single-serve
and multi-serve dinners, pot pies, and prepared poultry products
such as fried chicken, chicken nuggets and wings. For more
information about the "Thanks a Million" promotion, visit
http://www.banquetthanksamillion.com/. About ConAgra Foods ConAgra
Foods, Inc., (NYSE:CAG) is one of North America's leading food
companies, with brands in 97 percent of America's households.
Consumers find Banquet, Chef Boyardee, Egg Beaters, Healthy Choice,
Hebrew National, Hunt's, Marie Callender's, Orville Redenbacher's,
PAM, Peter Pan, Reddi-wip and many ConAgra Foods brands in grocery,
convenience, mass merchandise and club stores. ConAgra Foods also
has a strong business-to-business presence, supplying potato, other
vegetable, spice and grain products to a variety of well-known
restaurants, foodservice operators and commercial customers. For
more information, please visit us at http://www.conagrafoods.com/.
DATASOURCE: ConAgra Foods CONTACT: Amy Morgan of ConAgra Foods,
+1-630-857-1120, or Katie Yates of Ketchum, Inc., +1-202-835-9463,
, for ConAgra Foods Web Site: http://www.conagrafoods.com/
http://www.banquetthanksamillion.com/
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