Marie Callender's Introduces New Lunch Option That Brings a Little Touch of Home to Work
October 14 2009 - 8:00AM
PR Newswire (US)
New Survey Shows That Nearly 1 in 4 Americans Would Treat
Themselves by Having a Special Meal OMAHA, Neb., Oct. 14
/PRNewswire-FirstCall/ -- Marie Callender's, a brand of ConAgra
Foods, announced today that it is stepping out of the freezer case
and onto the shelf to bring consumers the taste of a special,
home-cooked meal at work, with the launch of Marie Callender's®
Home-Style Creations(TM). These microwavable meals can be found in
the pasta or soup aisle at grocery stores nationwide and require no
refrigeration or freezing, making them a great workday lunch
option. Strapped for time, the majority of Americans (61 percent)
take less than one or two hours out of a typical day to indulge in
something special, according to a recent omnibus survey. Given the
opportunity, nearly a quarter of respondents (24 percent) would
most likely choose to treat themselves with a special meal.(1) With
new Marie Callender's Home-Style Creations, time-pressed office
workers can easily enjoy a hot, delicious, just-like-homemade meal
that's ready in minutes. As the name implies, Marie Callender's
Home-Style Creations meals capture the homemade flavor Marie
Callender's is famous for in a convenient, microwavable meal that
stores easily in a pantry or desk. "Our research tells us that
people crave home-cooked meals when they are working or away from
home. With new Marie Callender's Home-Style Creations, consumers
can treat themselves with an authentic, home-style meal that's
ready in minutes straight from their desks," said Laura Flanagan,
vice president and general manager, ConAgra Foods. "The meals offer
a delicious, everyday lunchtime option for busy, working
professionals craving that special touch of home during the day,"
she added. Marie Callender's Home-Style Creations feature premium
ingredients such as whole beef strips, authentic cheeses, wine
reduction sauces and savory herb and spice blends. The meals also
utilize the same patented tray-in-tray steaming technology that is
found in Healthy Choice® Fresh Mixers(TM), which creates
fresh-tasting flavors and textures by separating ingredients during
preparation - key to maintaining a homemade taste. Marie
Callender's is raising awareness for its new line of microwavable
meals through an advertising campaign with the moniker "A Little
Touch of Home for Lunch." The television ads launched on October 5,
2009, and are accompanied by digital media, couponing and in-store
signage to reinforce the idea that when people bring Marie
Callender's Home-Style Creations to work, they feel like they're
eating a home-cooked meal they made themselves. Marie Callender's
Home-Style Creations are available at the suggested retail price of
$3.49 each and can be found in the pasta or soup aisle. They are
available in six satisfying varieties, including Classic
Stroganoff, Creamy Parmesan Chicken, Garlic Herb Chicken, Meatball
Lasagna, Sweet Sesame Beef and Traditional Stuffing & Turkey.
For more information, please visit
http://www.madewithloveandcare.com/. Marie Callender's® is a brand
of ConAgra Foods, Inc. (NYSE:CAG). ConAgra Foods is one of North
America's leading food companies, with brands in 97 percent of
America's households. Consumers find Banquet, Chef Boyardee, Egg
Beaters, Healthy Choice, Hebrew National, Hunt's, Marie
Callender's, Orville Redenbacher's, PAM, Peter Pan, Reddi-wip and
many ConAgra Foods brands in grocery, convenience, mass merchandise
and club stores. ConAgra Foods also has a strong
business-to-business presence, supplying potato, other vegetable,
spice and grain products to a variety of well-known restaurants,
foodservice operators and commercial customers. For more
information, please visit us at http://www.conagrafoods.com/. (1)
These findings are based on a phone survey conducted by the Opinion
Research Corporation among a sample of 2,000 U.S. adults composed
of 1,000 men and 1,000 women 18 years of age and older.
Interviewing was completed during the period October 1-5, 2009.
Only one interview is conducted per household. The margin of error
for a sample of 2,000 is +/- 2 percentage points. DATASOURCE:
ConAgra Foods CONTACT: Sue Burke of ConAgra Foods, +1-630-857-1347,
; or Michelle Amoroso of Ketchum, Inc., +1-202-835-9456, , for
ConAgra Foods Web Site: http://www.conagrafoods.com/
http://www.madewithloveandcare.com/
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