ConAgra Foods Lamb Weston Creates New Leadership Forum for the Restaurant Industry

ConAgra Foods Lamb Weston, an industry and innovation leader in frozen potatoes, sweet potatoes, appetizers and vegetable products, has announced the creation of the Lamb Weston Collaborative, an educational research forum for restaurant industry leadership.

The Collaborative will consist of 10-13 chain restaurant executives who will attend two strategic sessions. The first session will be held this November at Harvard Faculty Club, Cambridge, Mass., followed by a Spring 2010 session at Northwestern University’s Kellogg School of Management. Topics of critical interest to the industry, such as the influence of value pricing and the role of consumer emotion as it relates to brand loyalty, will be studied by the Collaborative.

“Current economic pressures call for innovative perspectives that challenge traditional business practices,” said Jeff DeLapp, president of ConAgra Foods Lamb Weston. “As both an industry leader and partner to our customers, we are obligated to advance the industry’s goals and work with our customers to shape the future. We are delighted that the Collaborative allows us to do both,” he added.

The academic host for the inaugural event on November 19th is Harvard Business School’s noted consumer behavior researcher Gerald Zaltman, Ph.D., the Joseph C. Wilson Professor of Business Administration, Emeritus. He will preside over the first session with Lou Carbone, CEO of Experience Engineering, Inc. Zaltman and Carbone are globally recognized thought leaders and the authors of the award-winning, best-selling business books, How Customers Think (Harvard Business Press) and Clued In: How to Keep Customers Coming Back Again and Again (Prentice Hall).

CEO of Brinker International and Lamb Weston Collaborative Industry Advisor Doug Brooks said the insights generated by the Collaborative will not only prove invaluable to all in the industry, but that the insights will also be beneficial to consumers. “It will be helpful to have collaboration that leads to a better understanding of consumer needs and desires,” Brooks said.

Yum Brands, Inc. Chief Operating and Development Officer Emil Brolick is supportive of the collaborative process. “Conducting this research will uncover how customers form emotional bonds to brands and the effect of value pricing on their behavior, which will prove to be very valuable learning for the entire industry,” he said.

About ConAgra Foods Lamb Weston

ConAgra Foods Lamb Weston is North America’s premier supplier of frozen potato, sweet potato, appetizer and vegetables products, serving both the retail and foodservice industries. For more information, please visit us at www.lambweston.com.

About ConAgra Foods

ConAgra Foods, Inc., (NYSE: CAG) is one of North America’s leading food companies, with brands in 97 percent of America’s households. Consumers find Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt’s, Marie Callender’s, Orville Redenbacher’s, PAM, Peter Pan, Reddi-wip and many ConAgra Foods brands in grocery, convenience, mass merchandise and club stores. ConAgra Foods also has a strong business-to-business presence, supplying potato, other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at www.conagrafoods.com.

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