New Symbol Emphasizing More Nourishing Choices to Be Featured on Nearly 200 ConAgra Foods Products
August 05 2009 - 9:22AM
Business Wire
As part of its ongoing commitment to help Americans lead
healthier lives, ConAgra Foods will feature the Smart Choice
Program™ logo on many of its products. The Smart Choices Program
symbol, which is displayed on the front of qualifying food
packages, aims to help shoppers make smarter food and beverage
choices within 19 product categories that fit within their daily
calorie needs, at-a-glance, throughout the supermarket. Nearly 200
ConAgra Foods products, including Healthy Choice® meals, Orville
Redenbacher’s® SmartPop! microwave popcorn and Egg Beaters® liquid
eggs, meet the Smart Choices Program’s stringent nutrition criteria
and will feature the symbol on their packaging.
“We’re pleased to have so many products qualify for the Smart
Choices Program symbol because we think the symbol is the easiest
way for consumers to understand more about the nutrition of the
food they buy,” said Mark Andon, Ph.D., ConAgra Foods vice
president of Nutrition. “There’s a significant amount of research,
including our own, that shows the strong linkage between good
nutrition and healthful, satisfying lives. But it’s not always easy
to identify smarter food and beverage choices. The Smart Choices
Program symbol can help; its stringent standards, plus the fact
that it eliminates the need for multiple, often confusing symbols
across the food industry, are unprecedented.”
The Smart Choices Program uses a single, green check mark on the
front of food and beverage packages to quickly identify products
that meet science-based nutrition criteria based on the Dietary
Guidelines for Americans and other sources of nutrition science and
authoritative guidance. Products that meet these nutrition criteria
will also display calories per serving and servings per container
on the front of the packaging.
The American Society for Nutrition (ASN), the pre-eminent
professional research society dedicated to nutrition science, and
NSF International, a not-for-profit public health organization that
certifies products and writes standards for food, water and
consumer goods, jointly administer the Smart Choices Program and
are responsible for evaluating products and ensuring they meet the
nutrition criteria before receiving the Smart Choices Program
symbol. The Smart Choices Program was developed by a coalition of
the nation's leading authorities on food, nutrition and health,
including a diverse coalition of scientists, academicians, health
and research organizations, food and beverage manufacturers and
retailers.
For more information, visit www.smartchoicesprogram.com.
ConAgra Foods, Inc., (NYSE: CAG) is one of North America’s
leading food companies, with brands in 97 percent of America’s
households. Consumers find Banquet, Chef Boyardee, Egg Beaters,
Healthy Choice, Hebrew National, Hunt’s, Marie Callender’s, Orville
Redenbacher’s, PAM, Peter Pan, Reddi-wip and many ConAgra Foods
brands in grocery, convenience, mass merchandise and club stores.
ConAgra Foods also has a strong business-to-business presence,
supplying potato, other vegetable, spice and grain products to a
variety of well-known restaurants, foodservice operators and
commercial customers. For more information, please visit us at
www.conagrafoods.com.
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