Orville Redenbacher's® Gourmet® Popping Corn & Crunch 'n Munch® Celebrate the DVD Release of Indiana Jones™ & the Kingdo...
October 14 2008 - 1:59PM
Business Wire
Indiana Jones and the Kingdom of the Crystal Skull is one of the
most popular movies of the year, and as it comes to DVD today, two
of ConAgra Foods� popular popcorn brands � Orville Redenbacher�s
Gourmet Popping Corn and Crunch �n Munch � are joining in the
adventure. The two popcorn brands have created a fully integrated
promotional campaign for the highly anticipated release of the DVD,
from Lucasfilm Ltd. and Paramount Home Entertainment. As part of
the promotion, consumers can receive a $10 mail-in rebate on the
DVD purchase of Indiana Jones and the Kingdom of the Crystal Skull
when they buy two boxes of Orville Redenbacher�s microwave popcorn
and one box of either Crunch �n Munch caramel corn or an extra box
of Orville Redenbacher�s. To generate buzz about the $10 DVD rebate
offer, the two popcorn brands are launching a fully integrated
promotional campaign, including a television spot that marks the
first time Orville Redenbacher�s has created television advertising
to support a consumer promotion. The 15- and 30-second spots, which
reflect the movie�s popularity and the brand�s marketing strategy,
show a family using Indiana Jones-like whips to turn off the
lights, grab a bowl of Orville Redenbacher�s popcorn and turn on
the DVD player � setting the mood for the perfect family movie
night. �Indiana Jones and the Kingdom of the Crystal Skull was so
popular in theaters, and the DVD release has been so highly
anticipated, that it made sense to create a promotion as big as the
movie itself,� said Dave Linne, senior vice president of
Advertising, ConAgra Foods. �Plus, movies and popcorn are such a
natural fit that the connection makes the promotion and the TV ad
all the more relevant and dynamic.� The commercials launched
nationally Oct. 8 and will run through October during such programs
as ABC�s Ugly Betty and Supernanny and NBC�s Knight Rider, Crusoe
and Life. Cable networks running the ads include TBS, TNT, the Food
Network, FX, TLC, HGTV, Travel Channel, Oxygen, Lifetime and TV
Land. In addition to the promotional TV spots, consumers will learn
about the $10 DVD rebate offer on specially marked boxes of Orville
Redenbacher�s and Crunch �n Munch, on shelves and in
attention-grabbing displays nationwide. About ConAgra Foods ConAgra
Foods, Inc., (NYSE: CAG) is one of North America�s leading packaged
food companies, serving grocery retailers, as well as restaurants
and other foodservice establishments. Popular ConAgra Foods
consumer brands include: Banquet, Chef Boyardee, Egg Beaters,
Healthy Choice, Hebrew National, Hunt�s, Marie Callender�s, Orville
Redenbacher�s, PAM and many others. For more information, please
visit us at www.conagrafoods.com.
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