Citi Field Media Exposure Worth $10 Million -Study
October 04 2011 - 12:48PM
Dow Jones News
Citi Field, the home of the New York Mets, saw its title
referenced by the news media this season more often than any other
corporate-sponsored stadium in baseball. The dollar value of that
media exposure was about $10 million, according to a study released
Tuesday by Joyce Julius & Associates Inc. The 20-year deal that
Citigroup Inc. (C) signed with the Mets for naming rights
reportedly cost $400 million. Joyce Julius adds up mentions across
all media and calculates what it would cost to reach the same size
audience using advertising. The second-most-valuable stadium was
the Detroit Tigers' Comerica Park, which had a $5.8 million
exposure value. Comerica Inc. (CMA) reportedly pays $2.2 million a
year for naming rights. Other corporate-named stadiums that saw
exposure value of more than $5 million were the Minnesota Twins'
Target Field and the Milwaukee Brewers' Miller Park.
-Sam Mamudi; 415-439-6400; AskNewswires@dowjones.com
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