CARLSBAD, Calif., Jan. 26, 2021 /PRNewswire/ -- Callaway Golf
Company (NYSE: ELY), an industry leader in golf equipment and
innovation, has officially introduced its new ERC Soft, Supersoft,
and Supersoft MAX Golf Balls. This new lineup will appeal to a wide
range of golfers, and each offering promotes fast ball speeds,
exceptional feel, and outstanding greenside control.
ERC Soft is Callaway's longest golf ball with soft feel, and
it's built for increased control around the green. To create all
that distance, their engineers developed a High Energy Core that
promotes maximum speed and total performance from tee-to-green.
The ERC Soft also features a new Hybrid Cover made with a
PARALOID™ Impact Modifier from Dow (NYSE: DOW). This high
performance, multi-material construction promotes high launch and
low spin for long distance, along with great feel in a durable
offering. Around the green it provides outstanding control, so
golfers can play aggressively on approach shots, and in their short
game. With the PARALOID™ additive, Callaway is able to deliver the
exceptional speed and spin profile for this ball.
To complete the ERC Soft design, a High Speed Mantle works with
the core and cover to further enhance ball speed and greenside
control. And the Company's popular Triple Track alignment utilizes
Vernier Hyper Acuity to help you choose the right line for better
putting accuracy.
Adding to this new lineup is Supersoft, which has been one of
the most popular balls for years. Now Callaway has combined
incredible cover, core, and flight technologies to make it even
better. It features a new Hybrid Cover made with a
PARALOID™ Impact Modifier from Dow for long distance,
great spin, outstanding feel, and short game control.
The Compression Core in Supersoft is engineered to create
maximum ball speed along with an excellent combination of high
launch and low spin in your longer clubs. Finally, the HEX
Aerodynamics pattern reduces drag for enhanced launch and optimized
trajectory.
Supersoft MAX is a unique offering that's engineered for max
distance from max forgiveness. This oversized design promotes
distance, straight ball flight, and super soft characteristics in
an easy-to-hit construction that conforms to the rules of golf. To
provide even more distance, the Tri-Blend Ionomer Cover is built
for maximum ball speed with high launch and low spin. This ball is
well suited for developing golfers who want to hit the ball farther
and play with more confidence.
ERC Soft will be available at retail on February 25th at a retail price of
$34.99 per dozen. It will be offered
in White and Yellow color options. The new Supersoft and Supersoft
MAX will be both be available at retail on February 4th at a retail price of
$22.99 per dozen. And they will both
be offered in White, Yellow, Green, Pink, Red, and Orange color
options.
About Callaway Golf Company
Callaway Golf Company (NYSE: ELY) is a premium golf equipment
and active lifestyle company with a portfolio of global brands,
including Callaway Golf, Odyssey, OGIO, TravisMathew and Jack
Wolfskin. Through an unwavering commitment to innovation, Callaway
manufactures and sells premium golf clubs, golf balls, golf and
lifestyle bags, golf and lifestyle apparel and other accessories.
For more information please visit www.callawaygolf.com,
www.odysseygolf.com, www.ogio.com, www.travismathew.com,
and www.jack-wolfskin.com.
About Dow
Dow (NYSE: DOW) combines global breadth, asset integration
and scale, focused innovation and leading business positions to
achieve profitable growth. The Company's ambition is to become the
most innovative, customer centric, inclusive and sustainable
materials science company. Dow's portfolio of plastics, industrial
intermediates, coatings and silicones businesses delivers a broad
range of differentiated science-based products and solutions for
its customers in high-growth market segments, such as packaging,
infrastructure and consumer care. Dow operates 109 manufacturing
sites in 31 countries and employs approximately 36,500 people. Dow
delivered sales of approximately $43
billion in 2019. References to Dow or the Company mean Dow
Inc. and its subsidiaries. For more information, please visit
www.dow.com or follow
@DowNewsroom on Twitter.
CONTACTS:
Jeff
Newton
Callaway Golf Company
Jeff.Newton@CallawayGolf.com
Nathan Kerns
Dow
Kerns@dow.com
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SOURCE Callaway Golf