LAKE FOREST, Ill., Oct. 4, 2010 - - Brunswick Corporation has
signed on as a "Powered by" sponsor for the 2010 Marine Dealer
Conference and Expo (MDCE). The conference, hosted by Boating
Industry magazine, the Marine Retailers Association of America and
the marine industry's leading suppliers, takes place Nov. 14-17 at
the Rosen Plaza Hotel and Orange County Convention Center in
Orlando, Fla. Brunswick was also a "Powered by" sponsor, the MDCE's
highest level of sponsorship available, for last year's event.
Brunswick Boat Group, Mercury Marine and Brunswick Dealer
Advantage are participating sponsors. Representatives from the
following Brunswick brands will be on site: Bayliner, Boston
Whaler, Cabo Yachts, Crestliner, Cypress Cay, Harris FloteBote,
Hatteras, Lowe, Lund, Meridian, Princecraft, Sea Ray, Suncruiser,
Triton Aluminum and Trophy as well as Brunswick Financial Services,
Brunswick Dealer Advantage and Dealer Certification.
"The MDCE proved to be an incredible educational opportunity for
our dealers, and in tough economic times we only want to increase
that support," says Keith Yunger, vice president - distribution
& strategic sales U.S. Marine & Outboard Boats, Brunswick
Boat Group. "That's why we partnered with this dealer-focused
conference. We want to support the effort to provide dealers with
the tools they can use to be successful in today's marketplace."
Yunger added that many Brunswick executives are planning to attend
to both continue learning from the seminar as well as meet with key
dealers.
Last year's MDCE, which took place at Disney's Coronado Spring
Resort in Orlando, attracted 743 total attendees, an increase of
199 percent over 2008. Of those who attended, 439 were dealership
personnel, an increase of 122 percent over 2008, and 228 individual
dealerships were represented. In addition, 75 companies exhibited
during the show, filling 58,000 square feet of exhibit space, which
also represented a substantial increase over 2008.
This year's event, MDCE 3.0: New Decade, New Market, New
Strategies, will once again feature a first-class educational
lineup, including three concurrent tracks and more than 20 total
educational sessions, all designed based on feedback generated
through a survey of marine dealers. The exhibit hall at the Orange
County Convention Center, a five-minute walk from the host hotel,
offers 106,272 square feet of space.
"Through programs like its customized certification efforts and
its many other programs, it's clear that Brunswick is vested in the
well-being and growth of its dealers," said Matt Gruhn, publisher
of Boating Industry. "We're thrilled to be partnering with
Brunswick again in 2010, especially knowing the value that the
company places on educational opportunities like the MDCE."
About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation
endeavors to instill "Genuine Ingenuity"™ in all its leading
consumer brands, including Mercury and Mariner outboard engines;
Mercury MerCruiser sterndrives and inboard engines; MotorGuide
trolling motors; Attwood marine parts and accessories; Land 'N'
Sea, Kellogg Marine, and Diversified Marine parts and accessories
distributors; Arvor, Bayliner, Boston Whaler, Cabo Yachts,
Crestliner, Cypress Cay, Harris FloteBote, Hatteras, Lowe, Lund,
Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Sealine,
Suncruiser, Triton Aluminum, Trophy, Uttern and Valiant boats; Life
Fitness and Hammer Strength fitness equipment; Brunswick bowling
centers, equipment and consumer products; Brunswick billiards
tables and foosball tables. For more information, visit
http://www.brunswick.com.
About the Marine Dealer Conference and Expo
The Marine Dealer Conference & Expo is the Marine Retailers
Association of America's annual conference. It focuses on dealer
education in areas such as Sales & Marketing, Service, and this
year adds a third track geared toward dealer principals titled
"Powering Profits." Through a five-year agreement signed in 2009,
the MDCE is co-produced by the MRAA and Boating Industry magazine.
The partnership began in 2008 when Boating Industry provided
marketing support and content creation services to the MRAA in
addition to helping re- brand the event. That year dealer
attendance doubled, and in 2009, aided by a move to Orlando, Fla.,
the partnership lead to a 200-percent increase in total attendance
and exponential growth in exhibit space sold. For more information
and to register for the event, go to boating-industry.com/mdce.
Contact: Daniel Kubera
Director - Media Relations and Corporate Communications
Phone: 847.735.4617
Email: daniel.kubera@brunswick.com
[HUG#1448860]
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Source: Brunswick Corporation via Thomson Reuters ONE
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