Truesport Alliances & Entertainment, Ltd. Selects Life Fitness as Equipment Provider for TapouT Training Centers
March 15 2010 - 8:00AM
Marketwired
Truesport Alliances & Entertainment, Ltd. (OTCBB: SEWE) signed
a letter of intent to partner with Life Fitness to outfit the
TapouT Training Centers with the most dependable and aesthetically
pleasing exercise machines in the world.
By combining Life Fitness' 30 years of experience in the health
club environment, along with 15 years in the home setting, with
Truesport Alliances & Entertainment, Ltd.'s dedication to
providing the most dynamic and elite fitness experiences, the
partnership will join the leading companies in the fitness and MMA
industries.
"Life Fitness offers products that are robust, fit for heavy
action and innovative. Truesport Alliances & Entertainment,
Ltd. will outfit its fitness facilities with the company's
Elevation Series state-of-the-art treadmills, elliptical
cross-trainers and exercise bikes and ground-breaking Hammer
Strength machines, precisely the type of high-end, resilient,
fitness equipment our members expect from us," said Eddie Wenrick,
CEO of Truesport Alliances & Entertainment, Ltd.
The equipment features many industry firsts, such as
touch-screen technology, iPod connectivity, an on-console Virtual
Trainer and Nike+ iPod compatibility, enabling users to make their
workout more engaging and matching the extraordinary features of
the TapouT Training Center.
"We look forward to developing a relationship with Truesport
Alliances & Entertainment, Ltd. and being part of the growth of
the MMA culture," said John Stransky, president of Life Fitness.
"The equipment will provide the same innovative qualities that
reflect commitment and excellence that Truesport Alliances &
Entertainment, Ltd. offers. It's satisfying to know that this
equipment is helping thousands of people achieve healthier
lives."
By building an unprecedented portfolio of products and services
to the MMA community, Truesport Alliances & Entertainment, Ltd.
looks to dominate within the fastest growing mainstream sport in
the United States.
About Life Fitness Life Fitness is the
global leader in providing fitness equipment. The company
manufactures and sells strength and cardiovascular equipment under
the brand names Life Fitness and Hammer Strength and distributes
its equipment in more than 120 countries. Headquartered outside
Chicago, in Schiller Park, Ill., Life Fitness is a division of
Brunswick Corporation (NYSE: BC).
About Truesport Alliances & Entertainment,
Ltd. Truesport Alliances & Entertainment, Ltd. is the
premier logistic marketer of branded concepts and equipment,
partnering with the mixed martial arts (MMA) industry leaders.
Embedded with the explosive growth MMA sport, the company's current
clientele base includes the industry's top brands such as TapouT,
UFC, Strikeforce and Gold's Gym. Visit the Truesport Alliances
& Entertainment, Ltd. website at www.truesportltd.com.
Media Contact: Noel McDaniel Email Contact 702-838-2686
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