Brunswick Billiards Delivers Home Theater Experience, Partners with Berkline to Introduce New Furniture Offering
June 18 2008 - 6:00AM
PR Newswire (US)
BRISTOL, Wis., June 18 /PRNewswire/ -- Brunswick Billiards and
Berkline are teaming up to create a new line of Brunswick-exclusive
home theater seating that represents Brunswick's introduction into
this fast-growing, home entertainment category. (Photo:
http://www.newscom.com/cgi-bin/prnh/20080618/AQW052) "Home theater
seating is the most exciting and explosive growth segment in
upholstered furniture today," said Grey Hunsucker, Berkline vice
president and national sales manager. "Dedicated rooms with flat
screen TVs and upscale video equipment are becoming commonplace in
the housing market, both in new construction and remodeling." In
fact, installed home theaters and multi-room audio systems are
expected to grow from $6 billion in 2007 to more than $11 billion
in 2012, according to market research firm Parks Associates. "We
know home entertainment," said Debbie Groshek, marketing director,
Brunswick Billiards. "People continue to invest in their homes to
create fun environments where they can spend quality time together.
Taking our current home game room suite offerings to an even higher
level with this stylish furniture will meet our customers' evolving
entertainment needs. The home theater seating category is an ideal
fit for Brunswick's dealers and customers." Three home theater
seating styles will be built by Berkline for Brunswick. Two
versions will be contemporary styling, the third a traditional
model. Eight different types of leather will be available with
multi-color options. Features will include taller backs on the
furniture for greater head support, and lighted cupholders, lighted
bases and power recline options. The product was recently unveiled
and received enthusiastically at Brunswick's Business Enrichment
Conference, an annual convention of Brunswick's dealer network,
which will sell the product in specialty retail showrooms
throughout the United States and Canada. Prices will start at
$1,249 MSRP per seat and will be available for shipment in early
summer 2008. The Brunswick-Berkline home theater seating
partnership combines Berkline's reputation and depth of
manufacturing experience with Brunswick's extensive marketing
expertise, brand name recognition, and strong dealer network.
Hunsucker said that Brunswick's dealers will be a key factor in the
success of the new line. "The Brunswick retail format is exciting,"
he said. "The company's dealers create an experience for the
consumer, and their sales associates are well trained and
knowledgeable of their products. We believe Brunswick's desire to
enter this new business coupled with their proven marketing
capabilities and Berkline's strength in the home theater seating
category are winning formulas for all parties." About Brunswick
Billiards For more than 160 years, Brunswick Billiards has been the
leader in designing the highest quality pool tables and game room
furnishings with a standard of superior craftsmanship and preferred
by experts around the world. Based in Bristol, Wis., the billiards
division of Brunswick Corporation (NYSE:BC), has more than 300
retail dealer locations across the United States and international
distributors in more than 40 countries. For more information about
Brunswick Billiards and its product line, visit
http://www.brunswickbilliards.com/. About Berkline Berkline has
been a leading manufacturer of reclining furniture for over 75
years. Berkline specializes in motion, home theater and upholstered
furnishings with headquarters and manufacturing facilities in
Morristown, Tenn. For more information about Berkline and its
products, please visit http://www.berkline.com/.
http://www.newscom.com/cgi-bin/prnh/20080618/AQW052
http://photoarchive.ap.org/ DATASOURCE: Brunswick Billiards
CONTACT: Mary Pettersen, , or Katie Hasse, both of Cushman-Amberg
Communications, +1-312-263-2500, for Brunswick Billiards Web site:
http://www.brunswickbilliards.com/ http://www.berkline.com/
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