Life Fitness Cardio Exercise Equipment Brings Nike + iPod Experience to Your Workout
March 06 2008 - 1:00PM
Business Wire
Life Fitness today announced plans to deliver the Nike + iPod
experience on all of its iPod-compatible Elevation Series
treadmills, elliptical cross-trainers and Lifecycle Exercise Bikes.
Later this year, Nike + iPod users will be able to simply�plug
their iPod nano into the equipment at the start of their workout to
record their results. Users can then connect their iPod nano with
their computer to upload their workout data to nikeplus.com. �By
delivering the Nike + iPod experience through our equipment, we�re
giving exercisers new and exciting tools to maximize their
workouts,� said Bob Quast, vice president of product management for
Life Fitness. �This groundbreaking tool is taking the exercise
equipment experience beyond the fitness facility.� Through Nike +
iPod, exercisers who workout on iPod compatible Life Fitness
equipment will be able to track progress, set goals and make
challenges on nikeplus.com. When gym users connect their iPod nano
to�their computer, their workout data is sent to nikeplus.com
through iTunes. This workout�data is converted to �CardioMiles,� so
that users of cardio equipment can easily set goals and participate
in challenges with runners and with users of other cardio
equipment. Nike�s innovative Nike + iPod running experience
combining music, personal coaching and fitness networking has
forever changed the way people run, creating in its first year, the
world�s largest online running destination at nikeplus.com
(http://www.nikeplus.com). Launched just under two years ago, in
partnership with Apple, Nike+ lets your iPod nano talk to Nike+
enabled running shoes through the wireless Nike + iPod Sport Kit.
Data on time, distance, calories burned and pace is stored on your
nano and is easily downloaded through iTunes to nikeplus.com.
Nikeplus.com users not only can track their own data, but also
challenge others and participate in online forums. About Life
Fitness Life Fitness, a division of Brunswick Corporation (NYSE:
BC), is the global leader in designing and manufacturing a full
line of high-quality fitness equipment for commercial and consumer
use. It is the largest commercial fitness equipment provider in the
world and the only fitness equipment manufacturer that has been
providing premium equipment for 30 years. Life Fitness�
cardiovascular and strength-training products, including the
renowned Lifecycle exercise bike, are used worldwide in health
clubs, fitness centers and wellness facilities, as well as in
homes. The company is headquartered near Chicago, in Schiller Park,
Ill., and distributes its equipment in more than 120 countries.
About Nike NIKE, Inc. based near Beaverton, Oregon, is the world's
leading designer, marketer and distributor of authentic athletic
footwear, apparel, equipment and accessories for a wide variety of
sports and fitness activities. Wholly owned Nike subsidiaries
include Converse Inc., which designs, markets and distributes
athletic footwear, apparel and accessories; Cole Haan Holdings
Incorporated, which designs, markets and distributes luxury shoes,
handbags, accessories and coats; and Hurley International LLC,
which designs, markets and distributes action sports and youth
lifestyle footwear, apparel and accessories. For more information,
visit www.nikebiz.com. Life Fitness and Lifecycle are registered
trademarks of Brunswick Corp. Elevation Series is a trademark�of
Brunswick Corp. iPod is a registered trademark of Apple Inc. Life
Fitness, 5100 River Road, Schiller Park, IL 60176. Phone:
847.288.3300, www.lifefitness.com
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