US Health Club Members Proclaim -- 'I Lost It at the Club!' -- and Lose Over 12 Tons Of Excess Weight
April 25 2005 - 1:24PM
PR Newswire (US)
US Health Club Members Proclaim -- 'I Lost It at the Club!' -- and
Lose Over 12 Tons Of Excess Weight BOSTON, April 25 /PRNewswire/ --
In its inaugural year, "I Lost It at the Club!," a fitness industry
weight loss initiative coordinated by the International Health,
Racquet & Sportsclub Association (IHRSA) and sponsored by
equipment manufacturer Life Fitness, helped over 6,500
participating health club members lose a staggering 12 tons (25,587
pounds) of excess weight. 650 IHRSA member health clubs
participated in the eight-week program, which began on January 10,
2005. "This initiative was established to support both current and
prospective health club members to fulfill their New Year's
resolutions to lose weight and get in shape," said John McCarthy,
executive director of IHRSA. "The program's overwhelmingly positive
results are a testament to the creativity and commitment of fitness
professionals who work tirelessly to assist club members to achieve
their fitness goals." There is no question that more Americans make
the decision to join a health club as they ring in the New Year
than at any other time of the year -- IHRSA estimates that one
million Americans joined health clubs in the month of January
alone. A recent study that measured American attitudes about
exercise indicated that 79 percent of current health club members
joined a health club to get in better shape and 54 percent joined
to lose weight.(1) In addition, health club exercise proved more
effective than any other weight loss method, according to the
IHRSA/ASD Obesity-Weight Loss Trend Report. Comparing weight loss
methods, 30 percent of health club exercisers reported being
"very/extremely" successful in their weight loss attempt, while
only 26 percent of formal dieters, 21 percent of outdoor exercisers
and 19 percent of home exercisers reported the same. "We are
thrilled with the success of the program," said Jay Megna,
executive vice president, sales and service, Life Fitness. "We
believed that this program would engage club members in a fun,
collaborative effort to lose weight, while helping them focus on
living longer, healthier, more productive lives. The great results
speak for themselves." Participating health clubs were encouraged
to use "I Lost It at the Club!" to reinvigorate their existing
programs, to introduce new programs and to hold special educational
seminars. Participants were also encouraged to use the program to
foster a sense of community in the club, bringing members together
as participants in the same weight-loss program. IHRSA provided
additional program ideas and tools, including activity cards,
member newsletters and weight loss tracking sheets. About Life
Fitness Life Fitness, a division of Brunswick Corporation
(NYSE:BC), is the global leader in designing and manufacturing a
full line of high-quality fitness equipment for commercial and
consumer use. It is the largest commercial fitness equipment
provider in the world and the only fitness equipment manufacturer
that has been providing premium equipment for more than 27 years.
Life Fitness' cardiovascular and strength-training products,
including the renowned Lifecycle exercise bike, are used in health,
fitness and wellness facilities, as well as in homes, worldwide.
The company is headquartered near Chicago and distributes its
equipment in more than 120 countries. About IHRSA The International
Health, Racquet & Sportsclub Association (IHRSA) is a nonprofit
association dedicated to the growth, protection, and promotion of
the health club industry, and represents more than 6,500 clubs
worldwide. IHRSA is an international leader in health club industry
education and research. (1) IHRSA, and Ketchum Research. Fitness
American Style II: A Look at How and Why Americans Exercise. 2004
CONTACT: Brooke MacInnis Correia, IHRSA (617) 951-0055, ext. 149
(office) (617) 823-1311 (cell) DATASOURCE: International Health,
Racquet & Sportsclub Association (IHRSA) CONTACT: Brooke
MacInnis Correia of IHRSA, +1-617-951-0055, ext. 149 (office) or
+1-617-823-1311 (cell),
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