CHICAGO, Oct. 18 /PRNewswire/ -- Cars.com, one of the
nation's leading resources for buying and selling a car, is heading
to the Super Bowl XLV (February 6,
2011) with two brand new commercials. The site's return to
the Big Game marks the fourth consecutive year it will advertise
alongside some of the most recognizable brands in the country.
"Advertising in the Super Bowl is a proven investment, which is
why we're returning," said Mitch
Golub, president of Cars.com. "The massive audience
gives tremendous lift to our business, and as we continue to grow
Cars.com and our offerings to car shoppers and dealers, it's
paramount that we devote our resources to channels that will
continue our trajectory as the fastest-growing brand in our
category, and bring more overall value to our advertisers."
Cars.com will add to its 'Confidence' campaign with two
30-second spots: one in the third quarter and one in the fourth
quarter. The new ads will show how Cars.com drives confidence
with expert and consumer vehicle reviews, helping car buyers
confidently pick the right car. DDB Chicago, the site's advertising
agency of record, will develop the spots.
"The unique attention paid to Super Bowl ads ensures our
messages are delivered," said Carolyn
Crafts, Cars.com vice president of marketing. "Our ad
during last year's Super Bowl reached more than 106 million viewers
– the largest television audience of all time, and after the game
we not only saw an enormous surge in visitors to Cars.com – and a
record number of referrals to our advertisers – our awareness has
continued to grow since then. In September 2010 more people used the considerable
resources of Cars.com than any other time in our history."
To view last year's spot, click here.
About Cars.com
Cars.com is an online destination for car shoppers that offers
information from consumers and experts to help buyers formulate
opinions on what to buy, where to buy and how much to pay for a
car. With price listings, side-by-side comparison tools, photo
galleries, videos, unbiased editorial content and a large selection
of new- and used-car inventory, Cars.com puts millions of car
buyers in control of their shopping process with the information
they need to make confident buying decisions.
Launched in June 1998, Cars.com is
a division of Classified Ventures, LLC, which is owned by leading
media companies, including Belo (NYSE: BLC), Gannett Co., Inc.
(NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and
The Washington Post Company (NYSE: WPO).
SOURCE Cars.com
Copyright . 18 PR Newswire