Cars.com Launches 2008 Lifestyle Buying Guide
November 15 2007 - 11:49AM
PR Newswire (US)
CHICAGO, Nov. 15 /PRNewswire/ -- Cars.com has launched 2008
Lifestyle Buying Guide. Initially launched in 2007, the guide was
developed to help shoppers identify the right car for them based on
their lifestyle needs, whether they're looking to purchase a new
car for a growing family, one for weekend fun or a set of wheels
that can withstand the rigors of a long commute. Unlike other
guides focused on body style, it offers buyers a fresh approach to
the car shopping process. "The Lifestyle Buying Guide is unique in
that it lets shoppers search for cars across categories, comparing
everything from trucks and SUVs to minivans and sedans to identify
the vehicle that best meets their needs," said Cars.com managing
editor Patrick Olsen. "With so many choices in today's market, and
more features and options to consider, many consumers don't know
whether they want an SUV, a crossover vehicle or a sedan. Cars.com
has the tools they need to make the right decision." The Lifestyle
Buying Guide features expert picks from Cars.com's editors for the
best family cars, work cars, play cars and eco-friendly cars. Picks
in a variety of sub-categories such as small families, commuters,
and off-roaders, make it easy for shoppers to pinpoint cars that
meet their particular needs. All selections are based on the
Cars.com review team's experience in dozens of test drives and
their evaluation of criteria most important to shoppers in each
lifestyle category. In addition to recommended vehicles from the
experts at Cars.com, the Lifestyle Buying Guide also offers
visitors a Lifestyle Criteria search tool that allows shoppers to
retrieve a list of all available new cars that are right for them,
based on their customized lifestyle criteria. "The unique thing
about the Lifestyle Buying Guide search tool is that it allows
consumers to get very specific with their needs," Olsen said. "If
you're in construction, for instance, and need a truck to carry a
certain payload, the Lifestyle search tool will allow you to find
the trucks that can do that." About Cars.com Partnered with more
than 200 leading metro newspapers, television stations and their
websites, Cars.com (http://www.cars.com/) is the most comprehensive
destination for those looking to buy or sell a new or used car. The
site lists more than 2 million vehicles from 15,000 dealer
customers, classified advertisers and private parties to offer
consumers the best selection of new and used cars online, as well
as the content, tools and advice to support their shopping
experience. Cars.com combines powerful inventory search tools and
new-car configuration with pricing information, photo galleries,
buying guides, side-by-side comparison tools, original editorial
content and reviews to help millions of car shoppers connect with
sellers each month. Launched in June 1998, Cars.com is a division
of Classified Ventures, LLC, which is owned by leading media
companies, including Belo (NYSE:BLC), Gannett Co., Inc. (NYSE:GCI),
The McClatchy Company (NYSE:MNI), Tribune Company (NYSE:TRB) and
The Washington Post Company (NYSE:WPO). DATASOURCE: Cars.com
CONTACT: Jackie Brennan, +1-312-601-6229, cell, +1-219-577-6106, ,
or Steve Nolan, +1-312-601-5163, cell, +1-630-310-2468, , both of
Cars.com Web site: http://www.cars.com/
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