Cars.com Gains Share in New Car Lead Business with 2,000 Dealer Franchises
July 27 2006 - 5:31PM
PR Newswire (US)
CHICAGO, July 27 /PRNewswire/ -- Cars.com announced today a
significant milestone in the growth of its lead generation
business. Two thousand dealer franchises now use NewLeadsPlus, the
new car lead generation product Cars.com launched in August 2005.
"In just one year since launching our service, we have gained
substantial market share," said Mitch Golub, president of Cars.com.
"Dealer response to NewLeadsPlus has been overwhelming, affirming
the market's need for a new kind of lead provider." Unlike others
in the business who aggregate leads from myriad sources, Cars.com
generates all of its own leads directly through the top search
engines and delivers them directly to the dealership. Dealers
receive the leads within 7 minutes of submission, allowing them, in
many cases, to follow-up with prospects while they are still
online. "Our success in launching NewLeadsPlus speaks directly to
the quality and caliber of leads we generate," continued Golub.
"Cars.com captures leads from the 88 percent of new car shoppers
who use a search engine in their online research process. All of
our lead senders are hand raisers who are actively searching for a
specific make and model, and dealers recognize that quality."
Cars.com made its move into the new car lead generation business
with its acquisition of Califonia-based NewCars.com in July of
2005. About Cars.com Partnered with more than 200 leading metro
newspapers, television stations and their websites, Cars.com is the
most comprehensive destination for those looking to buy or sell a
new or used car. The site lists more than 1.8 million vehicles from
12,000 dealer customers, classified advertisers and private parties
to offer consumers the best selection of new and used cars online,
as well as the content, tools and advice to support their shopping
experience. Recently selected by Forbes.com as a Best of the Web
site for car shopping, Cars.com combines powerful inventory search
tools and new-car configuration with pricing information, photo
galleries, buying guides, side-by-side comparison tools, original
editorial content and reviews to help millions of car shoppers
connect with sellers each month. Launched in June 1998, Cars.com is
a division of Classified Ventures, LLC,
(http://classifiedventures.com/), which is owned by leading media
companies, including Belo (NYSE:BLC), Gannett Co., Inc. (NYSE:GCI),
The McClatchy Company (NYSE:MNI), Tribune Company (NYSE:TRB) and
The Washington Post Company (NYSE:WPO). DATASOURCE: Cars.com
CONTACT: Brian R. Hannan of Cars.com, +1-312-601-5519 (direct), or
+1-312-218-0788 (mobile), Web site: http://www.cars.com/
Copyright
Belo (NYSE:BLC)
Historical Stock Chart
From Jun 2024 to Jul 2024
Belo (NYSE:BLC)
Historical Stock Chart
From Jul 2023 to Jul 2024