The sales process is scarcely underway but the competition is already looking intense for 600 branches being readied for sale by Lloyds Banking Group PLC (LYG).

At least two potential bidders--Virgin Money and NBNK Investments PLC (NBNK.LN)--are keenly interested, according to people familiar with the matter, while National Australia Bank Ltd. (NAB.AU) has previously said it would consider acquisitions on its own or with partners to add to its Clydesdale and Yorkshire banks.

The Lloyds branches are being sold as a condition of the state aid the group received in the financial crisis, which resulted in the U.K. government taking a 41% stake. They comprise branches, savings accounts and branch-based mortgages of the Cheltenham & Gloucester brand; branches and branch-based customers of Lloyds TSB Scotland and a related banking license; additional Lloyds TSB branches and customers in England and Wales; the TSB brand; and the Intelligent Finance brand, customers and accounts.

In all, the sale would give the winner roughly 5% of the U.K.'s current account market and a similar share of mortgage lending. Analysts estimate the price tag at around GBP3 billion.

Lloyds doesn't need to make the sale until November 2013, but new Chief Executive Antonio Horta-Osorio earlier this month said he is speeding up the process. A formal adviser is expected to be appointed soon.

Coming sooner rather than later suits Virgin Money, which wants to underpin its retail banking ambitions with a major purchase. The group is also considering buying the Norwich & Peterborough Building Society, which could be combined with Northern Rock PLC to create a larger entity.

Nationalized lender Northern Rock isn't officially up for sale yet but last week said it still aims to return to private ownership when conditions are right.

An early sale of the Lloyds branches is also good for NBNK, which at the moment is nothing more than a cash shell serving as a place-holder for further capital raising if it can win the Lloyds branches or similar assets.

Though NBNK's incoming CEO, Gary Hoffman, held the top job at Northern Rock, NBNK has little interest in acquiring that bank, NBNK Chairman Peter Levene has said, since it only consists of 75 branches and its market share is tiny. NBNK in its 2010 results Monday repeated its aim to build a business with between 4% to 6% of the U.K. banking market and a branch network of 400 to 600 branches across Scotland, England and Wales.

For NAB, an additional acquisition is seen by analysts as long overdue, after having lost out on a smaller branch network put up for sale last year by Royal Bank of Scotland Group PLC (RBS) that would have added scale to its existing holdings. Banco Santander SA's (STD) Santander UK won those branches.

Without a purchase, analysts say Clydesdale and Yorkshire will continue to look like potential takeover targets for someone else, if NAB's interest in the country were to wane.

For the RBS branches, it had hooked up with Spain's Banco Bilbao Vizcaya Argentaria SA (BBVA.MC), potentially introducing another new player to U.K. banking.

These bidders, and any others to emerge, will be closely watching for news from the government-appointed Independent Commission on Banking, which is reviewing the U.K. banking sector with an aim of making it more stable and competitive.

Its interim report is due April 11, before making final recommendations to the government in September that could include a call for radical steps such as further ordered sell-offs at RBS and Lloyds, to cut their market share.

Retail and investment banking could also be separated across the sector, possibly creating further opportunities for buyers.

-By Margot Patrick, Dow Jones Newswires; +44 (0)20 7842 9451; margot.patrick@dowjones.com

 
 
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