BBVA Signs Multiyear Marketing Partnership with The NBA
September 13 2010 - 9:00AM
Business Wire
The BBVA Group (NYSE: BBVA) and the National Basketball
Association (NBA) today announced a new multiyear marketing
partnership that will highlight the bank’s financial products and
services to the league’s broad and passionate fanbase. As part of
the partnership, BBVA will serve as the Official Bank of the NBA,
the Women’s National Basketball Association (WNBA), and the NBA
Development League (NBA D-League) in the United States, Spain and
Puerto Rico.
This partnership enhances BBVA’s overall commitment to sports –
which includes its existing title sponsorship of La Liga BBVA,
Spain’s top professional soccer league – and fully identifies the
bank with the values of passion, teamwork, and fair play inherent
to both sports. The dynamic integration of soccer and basketball –
two of the most popular and played sports in the world – into
BBVA’s broad marketing portfolio enables the bank to promote its
consumer and business-to-business financial services around the
world.
“This agreement solidifies BBVA’s position as the “Bank of
Sports” and opens up a new and ambitious pathway to growth in
Spain, as well as in the US, through the BBVA Compass brand”,
stated Gregorio Panadero, BBVA Global Chief Communications Officer.
“Furthermore, both BBVA and the NBA align on many strategic points,
for which the visibility of both brands in Europe and America is
fundamental,” he added.
“BBVA is a leading global brand with a successful history of
reaching fans and consumers around the world through sports,” said
Mark Tatum, NBA Executive Vice President of Global Marketing
Partnerships. “Basketball is a global game and this new partnership
illustrates how the transcending popularity of the NBA, the WNBA
and the NBA D-League provide our partners with unique opportunities
to engage our fans and celebrate the game in a variety of
cultures.”
BBVA Group is a leading European bank and the seventh-largest
financial institution in the western world, with 48 million
clients, 7,600 branches, and approximately 105,000 employees in
more than 30 countries. In the U.S., the company expanded its
presence through a series of acquisitions, including Valley Bank
(2004), Laredo National Bank (2005), Texas State Bank (2006), State
National Bank (2007), Compass Bank (2007), and Guaranty Bank
(2009). All of the acquisitions have been integrated into BBVA
Compass, a leading U.S. banking franchise.
In the U.S., BBVA Compass will use its growing network of more
than 700 retail banking locations to conduct a variety of
NBA-themed promotions around key NBA events and programs. BBVA
Compass will have a significant presence on NBA national game
telecasts on ABC, ESPN, and TNT, along with significant exposure on
NBA TV and NBA.com. It will serve as the presenting partner of a
grassroots NBA tour that will make 20 stops across the U.S. The
bank will also support the league’s social responsibility
initiative, NBA Cares, though the creation of live, learn, and play
centers during each year of the agreement, and by serving as an
associate partner of the NBA All-Star Day of Service held annually
as part of NBA All-Star.
To tip off its WNBA partnership, BBVA will receive significant
exposure during the 2010 WNBA Finals presented by adidas featuring
the Atlanta Dream and Seattle Storm. BBVA’s logo will be
prominently featured on both teams’ jerseys for the entire series,
marking the first time a single marketing partner will receive
exposure on the jerseys of both teams competing in the WNBA Finals,
other than the league’s official outfitter.
In Spain, the partnership will tip off at the NBA Europe Live
presented by EA SPORTS™ game at the Palau Sant Jordi in Barcelona
between the defending NBA champion Los Angeles Lakers and the
defending Euroleague champions FC Barcelona on Oct. 7. BBVA will
serve as an associate partner of the game between the Los Angeles
Lakers and Regal FC Barcelona, and also take part in Fan Zone
events leading up to the game.
BBVA will launch additional partnership activities in the U.S.
to coincide with the tip off of the NBA regular season on Oct.
26.
About BBVA Group
BBVA is a global group that offers individual and corporate
customers the most complete range of financial and non-financial
products and services. It enjoys a solid leadership position in the
Spanish market, where it first began its activities over 150 years
ago. It also has a leading franchise in South America; it is the
largest financial institution in Mexico; one of the 15th largest
U.S. commercial banks and one of the few large international groups
operating in China. BBVA employs 105,000 people in over 30
countries around the world, has more than 48 million customers and
900,000 shareholders.
About BBVA Compass
BBVA Compass is a Sunbelt-based financial institution that
operates 723 branches including 387 in Texas, 92 in Alabama, 65 in
California, 77 in Arizona, 45 in Florida, 36 in Colorado, and 21 in
New Mexico. BBVA Compass is the 15th largest U.S. commercial bank
based on deposit market share and ranks among the largest banks in
Texas (fourth), Alabama (third) and Arizona (fifth). For the second
consecutive year, BBVA Compass was named as a "Lender of the Year"
by the Small Business Administration (SBA). Additional information
concerning BBVA Compass can be found on our website
www.bbvacompass.com.
About the NBA
The NBA, founded in 1946, is a professional sports league and
global business that features 30 teams in the United States and
Canada. During the 2009-10 season, NBA games reached 215 countries
and territories in 41 languages. The league’s worldwide reach is
also displayed in the 79 international players from 35 countries
and territories on NBA rosters. NBA merchandise is sold in more
than 100,000 stores in 100 countries on six continents. NBA.com
averages more than 26 million page views per day, with more than 50
percent of the site’s visitors coming from outside of North
America. Through NBA Cares, the league, its teams and players have
donated more than $140 million to charity, provided more than 1.1
million hours of hands-on service to communities around the world,
and created more than 484 places where kids and families can live,
learn, or play, including 85 places in 21 countries on five
continents internationally.
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