Just in the Nick of Time - BBVA Compass Rolls Out Affinity Banking With the Crimson Tide
January 06 2010 - 5:58PM
PR Newswire (US)
Bama(R) Banking features Crimson Tide branded VISA(R) check card
and checks for University of Alabama students, fans and alumni
BIRMINGHAM, Ala., Jan 6. /PRNewswire-FirstCall/ -- BBVA Compass
today announced an additional way for University of Alabama
students, fans and alumni to show their crimson pride throughout
the year by offering new and current Build-to-Order Free Checking®
account customers additional customization choices with Crimson
Tide-branded check card and checks through a new affinity program
called Bama® Banking. This program allows customers - both
individuals and small businesses - the opportunity to choose from
multiple images that can be emblazoned on Alabama Crimson Tide
branded check cards. (Photo:
http://www.newscom.com/cgi-bin/prnh/20100106/DA33583-a) (Photo:
http://www.newscom.com/cgi-bin/prnh/20100106/DA33583-b) (Photo:
http://www.newscom.com/cgi-bin/prnh/20100106/DA33583-c) "Affinity
programs such as Bama® Banking provide a powerful way for students,
fans and alumni to put their support for collegiate programs on
display each and every day," said Shelaghmichael Brown, BBVA
Compass senior executive vice president and head of retail banking.
"We are excited to have The University of Alabama as our first
collegiate sports partner and are thrilled that the launch of Bama®
Banking coincides with the Crimson Tide's pursuit of another
football National Championship. We look forward to growing our
program over the succeeding months with The University of Alabama
as well as other collegiate sports programs in our Sunbelt
footprint." Customers interested in signing up for Bama® Banking
simply need to go to http://www.bbvacompass.com/bama. Once there,
customers with a Build-to-Order Free Checking® account can select
Crimson Tide branded images for their check cards. Customers
receive one free personalized check card with every consumer
Build-to-Order Free Checking® account and three free personalized
check cards with Business Build-to-Order Free CheckingSM accounts.
Additional personalized check cards on either type of account may
be purchased for a $10.00 fee. For more information on BBVA Compass
consumer or Business Build-to-Order Free Checking(SM) and Bama®
Banking, please visit http://www.bbvacompass.com/ or call
1-800-COMPASS. ABOUT BBVA COMPASS BBVA Compass is a Sunbelt-based
financial institution that operates 748 branches including 401 in
Texas, 92 in Alabama, 66 in California, 77 in Arizona, 45 in
Florida, 36 in Colorado and 22 in New Mexico. BBVA Compass is the
15th largest U.S. commercial bank based on deposit market share and
ranks among the largest banks in Texas (4th), Alabama (3rd) and
Arizona (5th). Additional information concerning BBVA Compass can
be found on our website http://www.bbvacompass.com/. BBVA Compass
is a subsidiary of Compass Bancshares, Inc., a wholly owned
subsidiary of BBVA (NYSE:BBVA) (MAD: BBVA). BBVA is a financial
services group with more than $785 billion in total assets, 48
million clients, 7,600 branches and approximately 105,000 employees
in more than 30 countries. BBVA ranks among the top seven largest
financial institutions in the world based on market capitalization
and 20th in Global Finance magazine's list of the "World's 50
Safest Banks" for 2009. BBVA provides its customers around the
world with a full range of financial services, including commercial
and wholesale banking, retail banking services, consumer loans,
mortgages, credit cards, securities brokerage, wealth management,
pension plan management and insurance. The BBVA Group maintains a
leadership position in Spain, Mexico, Latin America and the Sunbelt
Region of the United States as well as operations in China, France,
Germany, Hong Kong, Italy, Japan, Singapore, Switzerland, and the
United Kingdom. Editor's Note: BBVA Compass is a trade name of
Compass Bank and a trademark of Compass Bancshares, Inc. Bama® is a
licensed trademark of the University of Alabama.
http://www.newscom.com/cgi-bin/prnh/20100106/DA33583-a
http://www.newscom.com/cgi-bin/prnh/20100106/DA33583-b
http://www.newscom.com/cgi-bin/prnh/20100106/DA33583-c DATASOURCE:
BBVA Compass CONTACT: Ed Bilek, External Communications of BBVA
Compass, +1-205-297-3331, Web Site: http://www.bbvacompass.com/
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