LOUISVILLE, Ky., April 12 /PRNewswire/ -- Woodford Reserve bourbon
will celebrate the glamour and glitz of the Kentucky Derby® with
the Ultimate Kentucky Derby Luxury: the world's most
exclusive mint julep cup. The Woodford Reserve $1,000 Mint Julep Cup Experience will feature a
collection of 73 silver cups designed by Tiffany & Co.
exclusively for Woodford Reserve. Proceeds from the cups will
benefit The Barnstable Brown Kentucky Diabetes & Obesity
Center.
(Photo: http://www.newscom.com/cgi-bin/prnh/20100412/CL83609
)
"We are so delighted to have The Barnstable Brown Kentucky
Diabetes & Obesity Center be the beneficiary of this year's
Woodford Reserve $1,000 Mint Julep
Cup sales," said Tricia Barnstable
Brown. "This wonderful partnership will further help the
cause of diabetes research, education and care for years to
come."
Owners of the Woodford Reserve $1,000 Mint Julep Cup will enjoy a mint julep
featuring a unique set of ingredients from around the globe:
raw-cane sugar made from 100 percent organic sugar cane grown in
Brazil; Kentucky Colonel Mint from
Louisville, KY which was grown in
a used Woodford Reserve bourbon barrel; ice made of water from a
10,000-year-old glacier in the far northern region of the Pacific
Ocean near the Gulf of Alaska; and
a small batch of the Master Distiller's personal selection of
Woodford Reserve super-premium bourbon. The 73 silver cups will be
presented on Kentucky Derby Day at Churchill Downs® in The Woodford
Reserve $1,000 Mint Julep Cup
Experience located near the clubhouse escalator inside Gate 10.
"Woodford Reserve is proud to partner with Tiffany & Co. to
bring horse racing fans the most well-crafted mint julep cup ever
to be sold," said Wayne Rose,
Woodford Reserve brand director. "Through the sale of these
julep cups, we look forward to assisting The Barnstable Brown
Diabetes and Obesity Center."
"Tiffany's great heritage of sterling silver craftsmanship was
established in the late 19th century with the trophies our
silversmiths created for the great horse races of the period," said
Diane Brown, vice president of
Tiffany & Co. "We are gratified to continue that heritage with
the creation of these silver cups for Woodford Reserve bourbon for
presentation at this year's Kentucky Derby and for the benefit of
The Barnstable Brown Diabetes and Obesity Center."
Fans will also be able to follow Woodford Reserve online from
exciting Derby events and activities via Twitter at @derbyinsider.
Visit www.twitter.com/derbyinsider for all the details.
How to Purchase a Cup
Starting April 12, 2010 at noon,
(EDT) consumers age 21 years and older can log on to
www.woodfordreservemintjulep.com to purchase one of the 73 cups.
Presented on one day, at one place only, all cups purchased must be
picked up by the buyer or the buyer's proxy on May 1, 2010, Kentucky Derby Day at historic
Churchill Downs.
The Exclusive Cup
73 Cups are being sold online for $1,000 on a first come, first buy basis. This
will be the 73rd year that the Mint Julep has been recognized as
the traditional beverage of the Kentucky Derby at Churchill Downs.
Each individually numbered cup is presented with a sterling silver
sipping straw and features the Woodford Reserve logo along with a
unique horse racing design. The handmade silver cups have
been designed by Tiffany & Co. and come with a sterling silver
sipping straw. Each cup will be presented in a unique Tiffany &
Co. "blue box" and will be set in a Woodford Reserve casing made
from the same wood as Woodford Reserve barrels are made. The cups
will be on sale from April 12-28 at
www.woodfordreservemintjulep.com for $1,000 on a "first come, first buy" basis. Any
unsold cups will be available for purchase at Churchill Downs on
Kentucky Derby Day.
The Mint Julep Cup's Exotic Ingredients
The $1,000 Mint Julep will be made
with the most exotic ingredients in the world
- Organic Turbinado raw-cane sugar made from 100 percent organic
sugar cane grown in Brazil. This
sugar provides a smooth, mellow and rounded flavor, perfect for the
world's most exotic Mint Julep.
- A special Kentucky Colonel Mint from Louisville, KY which was grown in a used
Woodford Reserve Bourbon barrel.
- Ice made of water from a 10,000-year-old glacier in the far
northern region of the Pacific Ocean near the Gulf of Alaska. This iceberg is by far the rarest and
purest type of water on earth, pre-dating man and pollution.
- A small batch of the Master Distiller's personal selection of
Woodford Reserve super-premium bourbon, selected specifically for
the $1,000 Mint Julep.
About Woodford Reserve
Woodford Reserve, the "Official Bourbon of the Kentucky Derby",
is crafted at the historic Woodford Reserve Distillery in
Versailles, Kentucky - the heart
of thoroughbred country. Woodford Reserve is one of the fine
spirits produced and marketed by the Brown-Forman Corporation
(NYSE: BF-B). For 140 years, Brown-Forman has enriched the
experience of life by responsibly building fine quality beverage
alcohol brands. The company's brands are supported by nearly
4,000 employees and sold in approximately 135 countries worldwide.
For more information about the company, please visit
http://www.brown-forman.com, and for more information on Woodford
Reserve visit http://www.woodfordreserve.com/. Please enjoy your
bourbon responsibly.
About Tiffany & Co.
Tiffany & Co. operates jewelry and specialty retail stores
and manufactures products through its subsidiary corporations. Its
principal subsidiary is Tiffany and Company. The Company operates
TIFFANY & CO. retail stores and boutiques in the Americas,
Asia-Pacific and Europe and engages in direct selling through
Internet, catalog and business gift operations. For additional
information, please visit tiffany.com or call the shareholder
information line at 800-TIF-0110.
About The Barnstable Brown Kentucky Diabetes & Obesity
Center
The goal of The Barnstable Brown Kentucky Diabetes and Obesity
Center is to organize and integrate clinical and scientific
approaches to enhance diabetes and obesity research and clinical
practice at the University of Kentucky.
Since 2008, all proceeds from the annual Barnstable Brown Gala go
to develop this large-scale center that brings together the
University's breadth and depth of researchers, educators and
clinicians focused on diabetes and organizes them to attack the
problem collaboratively.
About Churchill Downs®:
Churchill Downs, the world's most legendary racetrack, has
conducted Thoroughbred racing and presented America's greatest
race, the Kentucky Derby, continuously since 1875. Located in
Louisville, the flagship racetrack
of Churchill Downs Incorporated (NASDAQ Global Select Market: CHDN)
also operates Trackside at Churchill Downs, which offers year-round
simulcast wagering at the historic track. Churchill Downs will
conduct the 136th running of the Kentucky Derby on May 1, 2010 and the Kentucky Oaks on April 30, 2010. The track will conduct its 2010
Spring Meet from Saturday, April 24,
through Sunday, July 4.
Churchill Downs is scheduled to host the Breeders' Cup World
Championships for a record seventh time on Nov. 5 and 6, 2010. Churchill Downs tickets are
available at Tickets.ChurchillDowns.com or by calling (502)
636-4400. Additional information about Churchill Downs can be found
on the Internet at www.ChurchillDowns.com.
Churchill Downs®, Kentucky Derby® and the Twin Spires design are
registered trademarks of Churchill Downs Incorporated.
Woodford Reserve Distiller's Select Kentucky Straight Bourbon
Whiskey, 45.2% Alc. by Vol., The Woodford Reserve Distillery,
Versailles, KY ©2010.
SOURCE Woodford Reserve