Molson Cold Shots Packaged in New Eye-Catching Can From Ball
May 05 2004 - 1:30PM
PR Newswire (US)
Molson Cold Shots Packaged in New Eye-Catching Can From Ball
BROOMFIELD, Colo., May 5 /PRNewswire-FirstCall/ -- When Molson
recently introduced its new slim package for Molson Cold Shots --
Molson Canadian, Molson Dry and Molson Ultra in a bold 8.4 ounce
(250 ml.) can -- it called upon Ball Corporation , its long-time
supplier of beverage cans and the largest maker of specialty cans.
Ball makes the Molson Cold Shots cans in its Wallkill, N.Y., plant
and they are shipped to Molson's Toronto brewery, where they are
filled. The distinctive can is a unique, sleek size for premium
beer and a first in Canada. "We turned to Ball to supply the can
because of our long and successful relationship with Ball and
because of Ball's expertise and capabilities manufacturing
specialty cans," said Peter Amirault, senior vice president,
business development and innovation, Molson. Specialty cans offer
the benefits of the can -- quick chilling, go-anywhere portability
and easy recycling -- in a variety of heights and diameters that
can be custom tailored for specific kinds of beverages or for
consumer segments. "We're thrilled with the early success of Molson
Cold Shots," said Marty Ruffalo, senior vice president, beverage
container sales, Ball. "The specialty can market continues to grow
and offers exciting new possibilities for beer and beverage
packaging." The new Molson package dovetails with the increasing
popularity of cans. The can is the fastest growing packaging choice
in the Canadian beer industry. Molson Dry Cold Shots are currently
available in Quebec in an 8-can package. Molson Canadian Cold Shots
are available in Ontario and Alberta in both 4-packs and 8-packs.
Consumers in Ontario, Alberta and British Columbia can pick up
Molson Ultra in 8-can packages. To find out more about Ball's
specialty cans in sizes from 5.5 ounces to 32 ounces, customers
should contact Ball's Denise Rodgers in the United States at
303-460-5001. Ball Corporation is a leading supplier of
high-quality packaging products and innovative packaging solutions
to the beverage and food industries. The company also owns Ball
Aerospace & Technologies Corp., which develops sophisticated
sensors, spacecraft, systems and components for the government and
commercial space markets. Ball employs 12,600 people worldwide and
reported 2003 sales of $4.9 billion. Forward-Looking Statements The
information in this news release contains "forward-looking"
statements. Actual results or outcomes may differ materially from
those expressed or implied. As time passes, the relevance and
accuracy of forward-looking statements contained in this release
may change. The company currently does not intend to update any
particular forward-looking statement except as it deems necessary
at quarterly or annual release of earnings. Please refer to the
Form 10-K filed by Ball Corporation on March 12, 2004, for a
summary of key risk factors that could affect actual results or
outcomes. Factors that might affect the packaging segments of the
company are: fluctuation in consumer and customer demand;
competitive packaging material availability, pricing and
substitution; the weather; fruit, vegetable and fishing yields;
company and industry productive capacity and competitive activity;
lack of productivity improvement or production cost reductions;
regulatory action or laws, including the German mandatory deposit
or other restrictive packaging laws and environmental and workplace
safety regulations; availability and cost of raw materials, energy
and transportation; the ability or inability to pass on to
customers changes in these costs, particularly resin, steel and
aluminum; pricing and ability or inability to sell scrap;
international business risks (including foreign exchange rates and
tax rates) particularly in the United States, Europe and in
developing countries such as China and Brazil; and the effect of
LIFO accounting on earnings. Factors that may affect the aerospace
segment are: funding, authorization and availability of government
contracts and the nature and continuation of those contracts; and
technical uncertainty associated with aerospace segment contracts.
Factors that could affect the company as a whole include those
listed plus: successful and unsuccessful acquisitions, joint
ventures or divestitures and the integration activities associated
therewith including the integration and operation of the business
of Ball Packaging Europe; the number and timing of the purchases of
the company's common stock; insufficient or reduced cash flow;
regulatory action or laws including those related to corporate
governance and financial reporting, regulations and standards;
actual and estimated business consolidation and investment costs
and the net realizable value of assets associated with these
activities; goodwill impairment; changes in generally accepted
accounting principles or their interpretation; litigation;
antitrust, intellectual property, consumer and other issues;
strikes; boycotts; increases in various employee benefits and labor
costs, specifically pension, medical and health care costs incurred
in the countries in which Ball has operations; rates of return
projected and earned on assets of the company's defined benefit
retirement plans; interest rates and level of company debt,
including floating rate debt; terrorist activities, war or
catastrophic events that disrupt or impact production, supply or
pricing of the company's goods and services, including raw
materials and energy costs, or disrupt or impact the credit and
financing of the company's businesses; and U.S. and foreign
economic conditions. DATASOURCE: Ball Corporation CONTACT:
Customers, Denise Rodgers, +1-303-460-5001, , or Media & Photo
Requests, Scott McCarty, +1-303-460-2103, , or Investors, Ann
Scott, +1-303-460-3537, , all of Ball Corporation
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