BROOMFIELD, Colo., March. 9,
2012 /PRNewswire/ -- Hiball Energy, the pioneer of Sparkling Energy
Water and Organic Sparkling Energy Drinks, has teamed up with Ball
Corporation (NYSE: BLL), the largest beverage can company in the
world, to debut its line of reformulated sparkling energy waters
and organic energy drinks now packaged in cold-activated,
lightweight 16-oz. aluminum cans. The cans will be featured for the
first time today at the Natural Products Expo West in Anaheim, Calif.
(Photo: http://photos.prnewswire.com/prnh/20120309/LA67432)
"Our choice to move from 10-oz. glass bottles to 16-oz. aluminum
cans is the result of consumer demand for a larger size with a more
portable packaging option," said Todd
Berardi, founder and president of Hiball Inc. "Hiball's
customers ultimately win by getting 60 percent more volume, 30
percent lower cost per ounce and 100 percent more energy fueled by
premium organic and fair trade ingredients – all packaged in
lighter, more portable and 100-percent-recyclable aluminum
cans."
The new can package features "cold activation" graphics using
thermochromic ink by Chromatic Technologies, Inc. (CTI). When cans
reach a temperature of 45 degrees F/8 C, the bubbles on the can
graphics turn from white to blue — indicating that the beverage
inside is at the optimal temperature for drinking.
"The aluminum can is the natural packaging solution for
sparkling energy water and organic sparkling energy drinks,"
said Rob Miles, senior vice
president, sales for Ball's metal beverage packaging division,
Americas. "The durability and portability of the can combined with
its 100-percent endless recyclability solidifies cans as the
perfect eco-friendly container for energy drinks and waters."
Why choose cans?
- Cans from Ball Corporation are a sustainability success story
as they are lightweight, contain an average of 68 percent recycled
aluminum and are infinitely recyclable. Cans are the number one
recycled beverage container of any kind in the United States.
- Cans are airtight and oxygen-free and cool down faster than any
other beverage container resulting in a fresher, better taste.
- Cans take up less space than a bottle, allowing for more
compact shipping.
- Cans are a great way to differentiate brands in displays and on
the shelf, offering a 360-degree mini-billboard.
- Cans have superior portability and don't shatter.
About Ball Corporation
Ball Corporation is a supplier of high quality packaging
for beverage, food and household products customers, and of
aerospace and other technologies and services, primarily for the
U.S. government. Ball Corporation and its subsidiaries employ more
than 14,500 people worldwide and reported 2011 sales of more than
$8.6 billion. For the latest Ball
news and for other company information, please visit
http://www.ball.com.
About Hiball Energy
Hiball Energy is the pioneer of energy drinks for the
health-conscious consumer: premium, refreshing, sparkling energy
waters and juices made with organic and fair trade ingredients.
Hiball Energy products contain a proprietary organic energy blend
(organic guarana (50mg), organic ginseng (50mg) and organic
caffeine (160mg) per can). Hiball Energy is sold nationally at fine
retailers including: Whole Foods Market, Safeway, Fred Meyer, Stop & Shop, Giant Landover,
Shaw's, Giant Eagle, Sunflower Markets, Earthfare, The Fresh
Market, Haggen, Bristol Farms, and Foodtown as as well as
independent grocery retailers across the USA and online at amazon.com. Hiball
Energy is distributed through UNFI, Kehe/Tree of Life, Haddon House, Soda Express (OR), Palo Alto Egg
(Nor-Cal) and Brandbridge (Canada). Please visit us at www.hiballer.com.
You can follow Hiball Energy on twitter: @hiballenergy or like us
on Facebook: www.facebook.com/hiballenergy.
About Chromatic Technologies, Inc.
Chromatic Technologies, Inc. (CTI) is a custom, special-effects
inks and coatings manufacturer. We have nearly two decades of
innovation with our inks in Thermochromic (temperature sensitive),
Photochromic (UV light/sunlight sensitive), Glow in the dark,
Plastics (thermochromic used for promotional, novelty and safety)
and Security (for anti-counterfeiting and brand protection). We are
the recognized world leader in providing our patented inks to
printers and brand products globally. For more information, please
visit www.ctiinks.com.
Forward-Looking Statements
This release contains "forward-looking" statements
concerning future events and financial performance. Words such as
"expects," "anticipates," "estimates" and similar expressions are
intended to identify forward-looking statements. Such statements
are subject to risks and uncertainties which could cause actual
results to differ materially from those expressed or implied. The
company undertakes no obligation to publicly update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise. Key risks and uncertainties are
summarized in filings with the Securities and Exchange Commission,
including Exhibit 99.2 in our Form 10-K, which are available on our
website and at www.sec.gov. Factors that might affect our packaging
segments include fluctuation in product demand and preferences;
availability and cost of raw materials; competitive packaging
availability, pricing and substitution; changes in climate and
weather; crop yields; competitive activity; failure to achieve
anticipated productivity improvements or production cost
reductions; mandatory deposit or other restrictive packaging laws;
changes in major customer or supplier contracts or loss of a major
customer or supplier; political instability and sanctions; and
changes in foreign exchange rates or tax rates. Factors that might
affect our aerospace segment include: funding, authorization,
availability and returns of government and commercial contracts;
and delays, extensions and technical uncertainties affecting
segment contracts. Factors that might affect the company as a whole
include those listed plus: accounting changes; changes in senior
management; the recent global recession and its effects on
liquidity, credit risk, asset values and the economy; successful or
unsuccessful acquisitions; regulatory action or laws including tax,
environmental, health and workplace safety, including U.S. FDA and
other actions affecting products filled in our containers, or
chemicals or substances used in raw materials or in the
manufacturing process; governmental investigations; technological
developments and innovations; goodwill impairment; antitrust,
patent and other litigation; strikes; labor cost changes; rates of
return projected and earned on assets of the company's defined
benefit retirement plans; pension changes; uncertainties
surrounding the U.S. government budget and debt limit; reduced cash
flow; interest rates affecting our debt; and changes to unaudited
results due to statutory audits or other effects.
SOURCE Ball Corporation