New Belgium Brewing Distributes Sunshine Wheat Beer in Aluminum Cans from Ball Corporation
April 27 2009 - 11:00AM
PR Newswire (US)
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http://www.ballcorporate.com/page.jsp?page=44&id=39 BROOMFIELD,
Colo., April 27 /PRNewswire-FirstCall/ -- New Belgium Brewing is
packaging and distributing Sunshine Wheat in aluminum cans from
Ball Corporation (NYSE:BLL) in Colorado this spring. The 100
percent recyclable cans feature Sunshine Wheat's original
watercolor artwork with color twist to reflect a summery green and
yellow, and are printed using Ball's Eyeris(R) enhanced printing
technology to best reproduce the intricate details of the graphic
design. A recent web poll conducted by New Belgium indicated that
Sunshine Wheat, a filtered wheat beer, was in the top three
favorites for the next canned New Belgium beer. "People have been
asking for a more portable Sunshine Wheat for awhile, so we're
excited to make this our second canned offering," said Bryan
Simpson, spokesperson for New Belgium. "Cans have many intrinsic
benefits that New Belgium values; they are easily recyclable,
transport lighter than glass and can be easily packed in and out
when camping or enjoying the great outdoors." New Belgium, known
for its commitment to quality and sustainability, installed its
first canning line in 2008 and began rolling out Fat Tire in cans
last summer. Ball manufactures cans for New Belgium at its Golden,
Colo., beverage can plant and received in April the Best First-Time
Reporter award for sustainability reporting from Ceres and the
Association of Chartered Certified Accountants. Ball's Eyeris
enhanced printing technology brings improved definition and fine
detail to beverage can graphics to create premium, on-shelf
differentiation. It is particularly effective for reproducing high
resolution/photographic quality images such as fruit, vegetables,
water, ice and people. The process uses up to six colors, is
available for any beverage can size Ball manufactures in North
America and is compatible with all filling processes including
retort. New Belgium Brewing Company, makers of Fat Amber Ale and
other Belgian-inspired beers, began operations in a tiny Fort
Collins basement in 1991. Today, the third largest craft brewer in
the U.S., New Belgium produces seven year-round beers; Fat Tire
Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale,
Abbey, Mothership Wit and Trippel, as well as a host of seasonal
releases. In addition to producing world-class beers, New Belgium
takes pride in being a responsible corporate role model with
progressive programs such as employee ownership, open book
management and a commitment to environmental stewardship. For more
information, visit http://www.newbelgium.com/. Ball Corporation is
a supplier of high-quality metal and plastic packaging for
beverage, food and household products customers, and of aerospace
and other technologies and services, primarily for the U.S.
government. Ball Corporation and its subsidiaries employ more than
14,000 people worldwide and reported 2008 sales of approximately
$7.6 billion. For the latest Ball news and for other company
information, please visit http://www.ball.com/. Forward-Looking
Statements This release contains "forward-looking" statements
concerning future events and financial performance. Words such as
"expects," "anticipates," "estimates" and similar expressions are
intended to identify forward-looking statements. Such statements
are subject to risks and uncertainties which could cause actual
results to differ materially from those expressed or implied. The
company undertakes no obligation to publicly update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise. Key risks and uncertainties are
summarized in filings with the Securities and Exchange Commission,
including Exhibit 99.2 in our Form 10-K, which are available at our
Web site and at http://www.sec.gov/. Factors that might affect our
packaging segments include fluctuation in product demand and
preferences; availability and cost of raw materials; competitive
packaging availability, pricing and substitution; changes in
climate and weather; crop yields; competitive activity; failure to
achieve anticipated productivity improvements or production cost
reductions, including our beverage can end project; mandatory
deposit or other restrictive packaging laws; changes in major
customer or supplier contracts or loss of a major customer or
supplier; and changes in foreign exchange rates, tax rates and
activities of foreign subsidiaries. Factors that might affect our
aerospace segment include: funding, authorization, availability and
returns of government and commercial contracts; and delays,
extensions and technical uncertainties affecting segment contracts.
Factors that might affect the company as a whole include those
listed plus: accounting changes; changes in senior management; the
current global credit squeeze and its effects on liquidity, credit
risk, asset values and the economy; successful or unsuccessful
acquisitions, joint ventures or divestitures; integration of
recently acquired businesses; regulatory action or laws including
tax, environmental, health and workplace safety, including in
respect of chemicals or substances used in raw materials or in the
manufacturing process; governmental investigations; technological
developments and innovations; goodwill impairment; antitrust,
patent and other litigation; strikes; labor cost changes; rates of
return projected and earned on assets of the company's defined
benefit retirement plans; pension changes; reduced cash flow;
interest rates affecting our debt; and changes to unaudited results
due to statutory audits or other effects. DATASOURCE: Ball
Corporation CONTACT: investors, Ann. T. Scott, +1-303-460-3537, ,
or media, Jennifer Hoover, +1-303-460-5541, , both of Ball
Corporation Web Site: http://www.ball.com/
http://www.newbelgium.com/
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