Ball Produces New 8-oz. Heat-Tek(R) Bottle for Elations Joint Supplement Beverage
July 28 2008 - 4:55PM
PR Newswire (US)
Image available:
http://www.ballcorporate.com/page.jsp?page=44&id=35 BROOMFIELD,
Colo., July 28 /PRNewswire-FirstCall/ -- Elations, a fruit
juice-based dietary supplement drink from the Elations Company,
Cincinnati, Ohio, launched nationally this month in 8-oz.
Heat-Tek(R) PET bottles from Ball Corporation (NYSE:BLL). In order
to provide this functional beverage to consumers, Elations needed a
heat set bottle that could successfully run on a high speed filling
line at Krier foods, Random Lake, Wis. Ball's Heat-Tek(R) bottles,
which are ideal for juices, teas, sports drinks, enhanced water or
any hot-filled beverage filled at temperatures up to 185 degrees F,
provided an unbreakable, re-closeable and 100% recyclable solution.
"We modified our stock 8-oz. Heat-Tek(R) bottle to meet the demands
of the Krier line, which runs about four times faster than a
standard filling line," says Mike Vaughn, vice president, packaging
innovation, Ball Packaging Products, Americas. "We were able to do
this successfully for Elations on an accelerated development
schedule in order to meet their product launch requirements."
According to Elations, the beverage is a supplement drink
containing Glucosamine, Chondroitin, and calcium for healthier
joints and bones. "Our research shows that many people want
healthier joints to continue their active lives, even as they get
older," says Mike Burton, Marketing Director, Elations Company.
"Now people can get those benefits from these attractive, portable
little bottles of a refreshing, great-tasting drink that can be
part of their daily routine rather than from unpleasant pills that
they dread taking." Elations beverages are available in two flavors
-- raspberry white grape and cranberry apple. The bottles are sold
in six-packs and individually. The Elations Company is dedicated to
improving the lives of the 78 million baby boomers who are
unwilling to grow old physically, mentally and emotionally. Based
in Cincinnati, the company is staffed by a devoted group with a
mission to keep baby boomers booming. The ELATIONS(R) product was
originally developed and tested by Procter & Gamble (P&G).
Some of the people responsible for its development started their
own company and have licensed the technology from P&G.
Following a successful test market in Kentucky last year, the
company is now expanding and rolling out Elations nationally. Ball
Corporation is a supplier of high-quality metal and plastic
packaging products for beverage, food and household customers, and
of aerospace and other technologies and services, primarily for the
U.S. government. Ball Corporation and its subsidiaries employ more
than 15,500 people worldwide and reported 2007 sales of $7.4
billion. Forward-Looking Statements This release contains
"forward-looking" statements concerning future events and financial
performance. Words such as "expects," "anticipates," "estimates"
and similar expressions are intended to identify forward-looking
statements. Such statements are subject to risks and uncertainties
which could cause actual results to differ materially from those
expressed or implied. The company undertakes no obligation to
publicly update or revise any forward-looking statements, whether
as a result of new information, future events or otherwise. Key
risks and uncertainties are summarized in filings with the
Securities and Exchange Commission, including Exhibit 99.2 in our
Form 10-K, which are available at our Web site and at
http://www.sec.gov/. Factors that might affect our packaging
segments include fluctuation in product demand and preferences;
availability and cost of raw materials, including recent
significant increases in resin, steel, aluminum and energy costs,
and the ability to pass such increases on to customers; competitive
packaging availability, pricing and substitution; changes in
climate and weather; crop yields; competitive activity; failure to
achieve anticipated productivity improvements or production cost
reductions, including our beverage can end project; mandatory
deposit or other restrictive packaging laws; changes in major
customer or supplier contracts or loss of a major customer or
supplier; and changes in foreign exchange rates, tax rates and
activities of foreign subsidiaries. Factors that might affect our
aerospace segment include: funding, authorization, availability and
returns of government and commercial contracts; and delays,
extensions and technical uncertainties affecting segment contracts.
Factors that might affect the company as a whole include those
listed plus: accounting changes; changes in senior management; the
current global credit squeeze; successful or unsuccessful
acquisitions, joint ventures or divestitures; integration of
recently acquired businesses; regulatory action or laws including
tax, environmental, health and workplace safety, including in
respect of chemicals or substances used in raw materials or in the
manufacturing process; governmental investigations; technological
developments and innovations; goodwill impairment; antitrust,
patent and other litigation; strikes; labor cost changes; rates of
return projected and earned on assets of the company's defined
benefit retirement plans; pension changes; reduced cash flow;
interest rates affecting our debt; and changes to unaudited results
due to statutory audits or other effects. DATASOURCE: Ball
Corporation CONTACT: Investors, Ann. T. Scott, +1-303-460-3537, ,
or Media, Jennifer Hoover, +1-303-460-5541, , both of Ball
Corporation Web site: http://www.ball.com/
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