BLL Ball Corp

BROOMFIELD, Colo., April 17 /PRNewswire-FirstCall/ -- Ball Corporation (NYSE:BLL) launched its SmoothPour aluminum beverage can end on new Coors Banquet and Coors Light Vented Wide Mouth Cans. The modified end features a large opening and a vent tube which directs airflow into the can to deliver a smoother pour and an improved drinking experience. Through its advertising Coors and Coors Light officially proclaimed April 15, the deadline for filing income tax returns in the U.S., "National Venting Day" as it introduced the new can for its 6- and 12-packs of Coors Light and Coors Banquet. "Both Coors and Ball have a long history of packaging innovation," said Patrick Edson, vice president marketing future profitable growth, Coors Brewing Company. "We're in constant pursuit of optimizing our delivery of Rocky Mountain cold refreshment to consumers. The Vented Wide Mouth is an innovation that helps create a can that drinks like a cold, frosty mug of beer. The Vented Wide Mouth can provides both improved functionality and a visual cue to consumers." Coors Brewing Company and Ball Corporation are joint venture partners of Rocky Mountain Metal Container, LLC, and jointly operate Coors' can and end facilities in Golden, Colo., one of the largest aluminum can manufacturing facilities in the world. Can ends for Coors are produced in Golden, Colo., and Bristol, Va. Ball Corporation is a supplier of high-quality metal and plastic packaging products for beverage, food and household customers, and of aerospace and other technologies and services, primarily for the U.S. government. Ball Corporation and its subsidiaries employ more than 15,500 people worldwide and reported 2007 sales of $7.4 billion. Image available: http://www.ballcorporate.com/page.jsp?page=44&id=33 Forward-Looking Statements This release contains "forward-looking" statements concerning future events and financial performance. Words such as "expects," "anticipates," "estimates" and similar expressions are intended to identify forward-looking statements. Such statements are subject to risks and uncertainties which could cause actual results to differ materially from those expressed or implied. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Key risks and uncertainties are summarized in filings with the Securities and Exchange Commission, including Exhibit 99.2 in our Form 10-K, which are available at our Web site and at http://www.sec.gov/. Factors that might affect our packaging segments include fluctuation in product demand and preferences; availability and cost of raw materials, including recent significant increases in resin, steel, aluminum and energy costs, and the ability to pass such increases on to customers; competitive packaging availability, pricing and substitution; changes in climate and weather; crop yields; competitive activity; failure to achieve anticipated productivity improvements or production cost reductions, including our beverage can end project; mandatory deposit or other restrictive packaging laws; changes in major customer or supplier contracts or loss of a major customer or supplier; and changes in foreign exchange rates, tax rates and activities of foreign subsidiaries. Factors that might affect our aerospace segment include: funding, authorization, availability and returns of government and commercial contracts; and delays, extensions and technical uncertainties affecting segment contracts. Factors that might affect the company as a whole include those listed plus: accounting changes; changes in senior management; successful or unsuccessful acquisitions, joint ventures or divestitures; integration of recently acquired businesses; regulatory action or laws including tax, environmental and workplace safety; governmental investigations; technological developments and innovations; goodwill impairment; antitrust, patent and other litigation; strikes; labor cost changes; rates of return projected and earned on assets of the company's defined benefit retirement plans; pension changes; reduced cash flow; interest rates affecting our debt; and changes to unaudited results due to statutory audits or other effects. DATASOURCE: Ball Corporation CONTACT: investors, Ann T. Scott, +1-303-460-3537, , or media, Jennifer Hoover, +1-303-460-5541, , both of Ball Corporation Web site: http://www.ball.com/

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