Ball Introduces New Promotional Tabs
June 27 2005 - 4:30PM
PR Newswire (US)
Ball Introduces New Promotional Tabs BROOMFIELD, Colo., June 27
/PRNewswire-FirstCall/ -- Ball Corporation (NYSE:BLL) is launching
a new advertising medium that allows beverage can tabs and ends to
carry customized messaging, bringing added value to the beverage
can. The laser-incised tab is a solid, colored tab that provides
space for a small "billboard" for brand identity, advertising or
promotional messaging. (Photo:
http://www.newscom.com/cgi-bin/prnh/20050627/LAM006) The use of
state-of-the-art computer and laser technology provides messaging
flexibility, making it possible to engrave letters, numbers,
drawings or symbols on the tabs. The laser-engraved tab's technical
performance is equal to that of existing tabs. "Laser-incised tabs
provide our customers with brand identification at the moment of
consumption," says Bob Tettero, director of marketing at Ball. Ball
is the largest manufacturer of specialty beverage cans in North
America, and the exclusive manufacturer of laser-incised tabs for
this market under license from CanDO International Ltd., the holder
of the U.S. patent and various foreign patents for this technology.
Laser-incised tabs are a new addition to Ball's current specialty
can and promotional tab offerings, which already include a large
variety of can sizes and colored tab options. "Beverage cans are
increasingly used in growing, upscale categories such as energy
drinks, wine and wellness beverages, where product differentiation
and image are key concerns," says Tettero. "Because they convey
unique messaging in a distinctive and polished way, laser-incised
tabs are a perfect fit for categories like these." Ball Corporation
is a supplier of high-quality metal and plastic packaging products,
primarily for the beverage and food industries. The company also
owns Ball Aerospace & Technologies Corp., which develops
sensors, spacecraft, systems and components for government and
commercial markets. The company employs more than 13,200 people and
reported 2004 sales of $5.4 billion. CanDO International Limited is
a private global corporation capitalizing on unique and untapped
applications in product and process innovation. Joseph W. Stasiuk,
Managing Director, and CanDO are the owner and exclusive licensor
of multinational device and process patents and trademarks,
including laser incised tabs for beverage and food can applications
worldwide. Forward-Looking Statements The information in this news
release contains "forward-looking" statements and other statements
concerning future events and financial performance. Words such as
"expects," "anticipates," "estimates," and variations of same and
similar expressions are intended to identify forward-looking
statements. Forward-looking statements are subject to risks and
uncertainties which could cause actual results to differ materially
from those expressed or implied. The company undertakes no
obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise. Key risks and uncertainties are summarized in the
company's filings with the Securities and Exchange Commission,
especially in Exhibit 99.2 in the most recent Form 10-K. These
filings are available at our Web site and at http://www.sec.gov/.
Factors that might affect our packaging segments include
fluctuation in consumer and customer demand; availability and cost
of raw materials, particularly the recent significant increases in
resin, steel, aluminum and energy costs, and the ability to pass
such increases on to customers; competitive packaging availability,
pricing and substitution; changes in climate and weather; fruit,
vegetable and fishing yields; industry productive capacity and
competitive activity; lack of productivity improvement or
production cost reductions; the German mandatory deposit or other
restrictive packaging laws; changes in major customer or supplier
contracts or loss of a major customer or supplier; international
business risks, including foreign exchange rates, tax rates and
activities of foreign subsidiaries; and the effect of LIFO
accounting on earnings. Factors that might affect aerospace segment
include: funding, authorization and availability of government
contracts and the nature and continuation of those contracts; and
technical uncertainty associated with segment contracts. Factors
that could affect the company as a whole include those listed plus:
acquisitions, joint ventures or divestitures; regulatory action or
laws including environmental and workplace safety; governmental
investigations; goodwill impairment; antitrust and other
litigation; strikes; boycotts; increases in employee benefits and
labor costs; rates of return projected and earned on assets of the
company's defined benefit retirement plans; reduced cash flow;
interest rates affecting our debt; and changes to unaudited results
due to statutory audits or management's evaluation of the company's
internal control over financial reporting.
http://www.newscom.com/cgi-bin/prnh/20050627/LAM006
http://photoarchive.ap.org/ DATASOURCE: Ball Corporation CONTACT:
Investors, Ann. T. Scott, +1-303-460-3537, , or Media, Jennifer
Hoover, +1-303-460-5541, , both of Ball Corporation; or Joseph W.
Stasiuk of CanDO International Limited, +1-345-926-2476, Web site:
http://www.ball.com/
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